The Easy Blo Dryer is your one-step hair dryer and volumizer! Our award-winning revolutionary styling tool has the power of a blow dryer and the structure of a volumizing and smoothing brush. 

The mixed bristles allow you to detangle and smooth in a single step, while the oval brush and rounded edges create perfectly tousled blowouts. 

Perfect for all lengths and textures, the ION generator and ceramic coating help dry hair from the inside out – think less time and, most importantly, less damage!

The Details

Easy Blo One-Step Hair Dryer and Volumizer delivers gorgeous volume and brilliant shine in one seamless step. 

The unique oval brush design and curved sides smooth your hair while the round edges create volume at the roots, resulting in gorgeous salon-like blowouts. We made it 20% lighter than most dryer brushes on the market (yep, we did the math) to allow for easier styling and no sore grip.

The brush has tangle-free combination bristles: the nylon pin bristles (with comfortable round tips) quickly detangle, while the tufted bristles (with boar technology) gently grip the hair to smooth and add shine.

The Easy Blo has three heat and speed settings for styling flexibility, Ionic Technology to reduce damage and drying time, and dynamic ceramic coating to evenly distribute heat.

The Benefits:

✔ Oval Brush Design = Smooth Hair

✔ Rounded Edges = High Volume and Curled Ends

✔ Lightweight = No Sore Grip

✔ 3 Heat & Speed Settings = Styling Flexibility 

✔ ION Generator = Fast Drying & Healthy Hair

✔ 1200 Watts = Powerful Air

✔ Ceramic Coating = Even Heat Distribution

✔ Cool Tips Design = Easy Guiding 

✔ Mixed Bristles = Detangling & Smoothing 

Meet the original award-winning, internet viral sensation hair tool that has revolutionized at-home hair styling and started it all. 

Want perfect, seamless mermaid waves without visiting a hairstylist? Meet the show-stopping Babe Waves Original Hair Waver!

Designed with technology to deliver salon-quality waves, the Babe Waves’ three 1-inch barrels create perfect mermaid waves in just minutes that stay crimp and crease-free all day long! Perfect for all hair lengths and textures (even hair that refuses to stay put).

No skill required, fast results, and a perfect wave every time!

The Details

Our Babe Waves Hair Waving Iron is a breakthrough styling technology that took the internet by storm. 

Babe Waves is a triple barrel iron with technology designed to create rippled, natural-looking, voluminous waves without the crimp or crease lines. It waves 4 inches of hair with each pass for quick and seamless results. It’s fitted with ceramic tourmaline plates to ensure the iron glides smoothly over your hair while providing even heat distribution.

Original Babe Waves is the smallest of the three sizes for the tightest waves. It’s perfect for all hair lengths (even chin length) and textures. Is your hair resistant to holding a style? Not anymore! It holds waves and curls for even very resistant hair texture.

The Benefits:

✔ 1 Inch Barrel = Perfect Mermaid Waves

✔ 3 Barrel Design = No Skill Required

✔ Crease-Free Clamp = Natural-Looking Waves

✔ Ceramic Tourmaline = Shiny, Smooth, and Fast Results

✔ Extended Cord Length = Max Mobility

✔ Countertop Stand = Quick and Safe Access

✔ Cool Tips = Easy Handling and Maneuvering

✔ Velvet Touch Handle = Comfy Grip

✔ Digital Dial = Instant Heat Control

✔ Dual Voltage = Travel Ready

✔ Heats up to 450° = Choose Your Temp

Loose, casual, and natural-looking waves – must be our Babe Waves Limited Edition! 

Fabulous hair is in your future with Color Wow Dream Coat humidity spray.

Color chemicals leave hair porous and vulnerable to humidty, moisture gets in and hair frizzes. Inspired by new textile technology, DREAM COAT covers each hair strand with an invisible waterproofing technique meant to seal, moisturize and lock in shine. An absolute must for anyone looking to fight frizzy hair or achieve Chris Appleton's signature glass hair styles.

Heat-activated polymer compresses, tightens and seals hair strands
Hair is supernaturally-sleek, smooth and silky
No build up, greasy feeling or weighing hair down
Activated by heat, results last 3–4 shampoos

“The key to fighting frizz is about controlling moisture and sealing the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that form a heavy coat on the hair’s surface, Dream Coat uses a groundbreaking, heat-activated polymer technology that is provides lightweight hydration. It evenly distributes onto the hair’s surface, and when heat-activated, forms an invisible, hydrophobic matrix."
-Dr Joe Cincotta, PhD and Chief Chemist at Color Wow

Get hot girl summer ready with cool, effortless beach waves.

Meet our latest addition to the award-winning Babe Waves family: Babe Waves X.

Fitted with tourmaline plates and slim barrels, Babe Waves X creates perfect beach waves no matter your hair length or texture. 

Why tourmaline? Easy. It gives you:

• Shinier hair
• Smoother gliding
• Faster results

All while preventing heat damage. 

Have short hair? Not a problem. Have fine hair? Babe Waves X has got you. Whether you are island hopping or staying local, you can have big, beautiful beach waves no matter where your summer takes you.

Beach sand and salty air not included.* 

The Details

We designed the slimmer, lightweight hair waver Babe Waves X with two barrels to make it easier to use on all hair lengths and textures. 

It features multidimensional, 1.25” tourmaline curved plates to create perfect, loose beach waves every time. The tourmaline plates generate millions of negative ions, which help heat your hair evenly, reduce static, frizz, and damage, and protect your hair cuticle. The Babe Waves X is perfect for styling without excessive heat and requires no skill to use. 

It has safety features auto shut-off after 1 hour and a temperature range between 320°F and 430°F.

The Benefits:

✔ 1.25” tourmaline ceramic barrels = faster results

✔ Multidimensional curved plates = looser waves

✔ Generates millions of ions = shinier hair

✔ Four temperatures = suitable for all hair types

✔ 1-hour auto shut-off = safety

✔ Dual voltage = travel ready

✔ 360° swivel cord = easy maneuvering

✔ 2-year limited warranty = guarantee 

✔ 40-second heat up = time-saving

An instant explosion of awesome sexy texture without
clouding your color!!!

The ONLY texturizing spray made just for color-treated hair

SEXY UNDONE TEXTURE - IT'S JUST A SPRAY AWAY

• Just spray on dried hair to safely add instant glits and
  glam to any style
• Doesn’t “cloud” color
• Never stiff, sticky or brittle
• Spray and play to revive second-day hair
• Doesn’t “glue” strands together when using heat tools
• Record ”setting” longer-lasting results
• Thermal protection

Color Wow Style on Steroids see-through formula won’t leave a chalky film or cloud color vibrancy. Perfectly balanced blend of micro-zeolites (for grit and grab) moisturizing elastimers (to give hair spring, add style memory and keep strands from fusing together) was created for color-treated hair.

For major movement and volume: Turn head upside down, spray under-layers.

For sexy, undone separation or to break up curls: Spray through midsection layers and rake through with fingers. 

The Easy Blo Dryer is your one-step hair dryer and volumizer! Our award-winning revolutionary styling tool has the power of a blow dryer and the structure of a volumizing and smoothing brush. 

The mixed bristles allow you to detangle and smooth in a single step, while the oval brush and rounded edges create perfectly tousled blowouts. 

Perfect for all lengths and textures, the ION generator and ceramic coating help dry hair from the inside out – think less time and, most importantly, less damage!

The Details

Easy Blo One-Step Hair Dryer and Volumizer delivers gorgeous volume and brilliant shine in one seamless step. 

The unique oval brush design and curved sides smooth your hair while the round edges create volume at the roots, resulting in gorgeous salon-like blowouts. We made it 20% lighter than most dryer brushes on the market (yep, we did the math) to allow for easier styling and no sore grip.

The brush has tangle-free combination bristles: the nylon pin bristles (with comfortable round tips) quickly detangle, while the tufted bristles (with boar technology) gently grip the hair to smooth and add shine.

The Easy Blo has three heat and speed settings for styling flexibility, Ionic Technology to reduce damage and drying time, and dynamic ceramic coating to evenly distribute heat.

The Benefits:

✔ Oval Brush Design = Smooth Hair

✔ Rounded Edges = High Volume and Curled Ends

✔ Lightweight = No Sore Grip

✔ 3 Heat & Speed Settings = Styling Flexibility 

✔ ION Generator = Fast Drying & Healthy Hair

✔ 1200 Watts = Powerful Air

✔ Ceramic Coating = Even Heat Distribution

✔ Cool Tips Design = Easy Guiding 

✔ Mixed Bristles = Detangling & Smoothing 

Get the style you want with less heat damage! Winner of Allure Best of Beauty 2022 for Best Multitasker, our Sunny Styler is an innovative hair iron that cools your hair as you style it. Designed to straighten and curl, Sunny Styler’s air flow technology locks in your style and increases shine without drying you out.  

The Sunny Styler is designed with 360° air venting technology to instantly cool and set your hair after styling. The best part? It’s designed with an air vent toggle, so you choose when to cool off! We also fitted it with ceramic tourmaline plates for even heat distribution, rounded edges, and cool-touch tips for easy handling. 

Benefits

✔ 360° Air Venting = No Overheating 

✔ Adjustable Temperature (280°– 430°) = Choose Your Temp

✔ 30-Second Heat-Up = Begin Styling Faster

✔ Ceramic Tourmaline Plates = Shiny, Smooth, and Even Results

✔ Rounded Edges = Optimized Curls and Waves

✔ Light-Tension Handle = Easier Styling

✔ Air Venting Toggle = Control Air Flow

✔ Cool-Touch Technology = Easy Handling and Maneuvering 

✔ Extended Length Swivel Cord = Max Mobility

✔ Designed to Curl or Straighten = Versatility 

✔ Dual Voltage = Travel Ready

✔ 1-hour Auto Shut-Off = Safety

The Details

Our new Sunny Styler features ceramic plates with tourmaline coating for smooth gliding and even heat distribution, all while reducing thermal damage. Its built-in air vents help instantly cool your hair strands after styling to keep the damage away and boost your natural shine. Unlike other air-venting technology, the Sunny Styler has 360° air vents, making curling or straightening a breeze. 

The Sunny Styler is designed with a light tension handle and rounded edges to make styling easy. With five heat settings and an airflow toggle, styling has never been so safe and easy for your locks. 

Meet our latest addition to the award-winning Babe Waves family: Babe Waves X.

Fitted with tourmaline plates and slim barrels, Babe Waves X creates perfect beach waves no matter your hair length or texture. 

Why tourmaline? Easy. It gives you:

• Shinier hair
• Smoother gliding
• Faster results

All while preventing heat damage. 

Have short hair? Not a problem. Have fine hair? Babe Waves X has got you. Whether you are island hopping or staying local, you can have big, beautiful beach waves no matter where your summer takes you.

Beach sand and salty air not included.* 

The Details

We designed the slimmer, lightweight hair waver Babe Waves X with two barrels to make it easier to use on all hair lengths and textures. It features multidimensional, 1.25” tourmaline curved plates to create perfect, loose beach waves every time. The tourmaline plates generate millions of negative ions, which help heat your hair evenly, reduce static, frizz, and damage, and protect your hair cuticle. The Babe Waves X is perfect for styling without excessive heat and requires no skill to use. 

It has safety features auto shut-off after 1 hour and a temperature range between 330°F and 430°F.

The Smooth Brush is the solution to your tangle problems!

Do you have any of these mane concerns?

• Messy knots after sleeping
• Tangled wet hair
• Breakage while brushing

Well, The Smooth Brush is on the job! Perfect for wet or dry hair, this brush keeps your tresses glossy, smooth, and protected.

Worried about hair health? The synthetic bristles gently protect against breaking hair.

Have big, messy painful knotting after showering? Tame Your Mane expertly detangles without any painful pulling.

Treat your mane with The Smooth Brush.

The Details

​​The Smooth Brush is an iconic synthetic, dual-length bristle brush that works on both wet or dry hair. The flexible nature of the dual bristles allow you to smooth and detangle without snagging or pulling. 

Protect your tresses and make them shine with your new favorite brush.

The Benefits:

✔ Good for wet or dry hair

✔ Detangles

✔ Shines

✔ Smoothes

✔ Defrizzes

✔ Reduces breakage

Gone are the days of needing multiple combs and brushes to care for your tresses. The Smooth Brush is designed to handle any hair texture, length, wetness-level, and styling needs.

How does it do this? Easy! Through careful testing to find the best silicone bristles in the game. 

Here’s a quote from our founder on why this development was necessary!

“After months of development, we have created the perfect sized brush with dense, synthetic dual-length bristles that can gently detangle both wet and dry hair. The silicone bristles are expertly assorted to apply tension when you need it and to bend when you don’t.”

What’s your mood? The Mood Starter Kit is here to create a hairstyle that matches your mood with three interchangeable barrel attachments and one lightweight, ergonomic handle.

Meet the moods:

Wand – For flirty tousled curls

Waver – For casual beach waves (modeled after our award-winning Babe Waves!)

Curling Iron – For Hollywood glam curls

Our 1-inch Mood Starter Kit is designed for all hair lengths and helps create tighter results in your waves and curls. The slimmer barrel also helps style and lock resistant hair into place.

One handle, endless options (no matter your mood). 

The Details

Our Mood Starter Kit features three interchangeable attachments to achieve any hairstyle in one easy tool. Create beachy waves, defined curls, or a tousled texture with this all-in-one styling device. 

The hair waver, curling iron, and curling wand barrel attachments are longer than average to ensure all hair lengths can be styled. The curling iron and wand are 6.5 inches, and the hair waver (modeled after our award-winning Babe Waves Hair Waver) is 7.5 inches to curl and wave long and short tresses.

It’s crafted with 1-inch thick ceramic barrel attachments for heat-resistant hair to hold curls, a lightweight ergonomic handle for easy handling, and a digital temperature control function for protecting against heat damage. The Mood Starter kit offers endless options for styling, no matter your mood.

The starter kit includes:

• Curling iron
• Curling wand
• Hair waver
• Ergonomic handle
• Heat-protective glove
• Sectioning clips
• Carrying case

The Benefits:

Wand, Curling Iron, & Waver:

✔ Ceramic Barrels = Shiny, Smooth, and Fast Results

✔ Long Barrel Lengths (6.5” - 7.5”) = Style Any Hair Length

✔ 1-inch Barrels = Tighter Curls for Heat-Resistant Hair

✔ Crease-Free Clamp = Natural-Looking Curls

✔ Cool Tips = Easy Handling and Maneuvering

✔ Heat Resistant Wand Glove = Keep Hands Cool

✔ Sectioning Clips = Salon-Quality Styling

✔ Compact Design = Travel-Ready

Handle:

✔ Lightweight & Ergonomic = Easy Hold For Long Styling

✔ Low Button Placement = Fuss-Free Styling

✔ Velvet Touch Handle = Comfy Grip

✔ Adjustable Temperature (Up to 210°) = Choose Your Temp 

✔ Dual Voltage = Travel Ready

✔ Digital Dial = Instant Heat Control

✔ Extended Cord Length = Max Mobility

Get the style you want with less heat damage! Winner of Allure Best of Beauty 2022 for Best Multitasker, our Sunny Styler is an innovative hair iron that cools your hair as you style it. Designed to straighten and curl, Sunny Styler’s air flow technology locks in your style and increases shine without drying you out.  

The Sunny Styler is designed with 360° air venting technology to instantly cool and set your hair after styling. The best part? It’s designed with an air vent toggle, so you choose when to cool off! We also fitted it with ceramic tourmaline plates for even heat distribution, rounded edges, and cool-touch tips for easy handling. 

Benefits

✔ 360° Air Venting = No Overheating 

✔ Adjustable Temperature (280°– 430°) = Choose Your Temp

✔ 30-Second Heat-Up = Begin Styling Faster

✔ Ceramic Tourmaline Plates = Shiny, Smooth, and Even Results

✔ Rounded Edges = Optimized Curls and Waves

✔ Light-Tension Handle = Easier Styling

✔ Air Venting Toggle = Control Air Flow

✔ Cool-Touch Technology = Easy Handling and Maneuvering 

✔ Extended Length Swivel Cord = Max Mobility

✔ Designed to Curl or Straighten = Versatility 

✔ Dual Voltage = Travel Ready

✔ 1-hour Auto Shut-Off = Safety

The Details

Our new Sunny Styler features ceramic plates with tourmaline coating for smooth gliding and even heat distribution, all while reducing thermal damage. Its built-in air vents help instantly cool your hair strands after styling to keep the damage away and boost your natural shine. Unlike other air-venting technology, the Sunny Styler has 360° air vents, making curling or straightening a breeze. 

The Sunny Styler is designed with a light tension handle and rounded edges to make styling easy. With five heat settings and an airflow toggle, styling has never been so safe and easy for your locks. 

Trademark Beauty's Sectioning Clips are an essential piece for styling and sectioning. The pointed tip makes clean sectioning a breeze. The wide toothed grip secures large sections for all hair densities. The hinged design adjusts to bulk hair sections and won't leave a dent. These heavy-duty crocodile clips are designed for easy opening and have finger rests for easy handling. Trademark Beauty's Sectioning Clips are a must have!

• Available in packs of 6 
• Easy to open 
• Heavy-duty 
• Pointed tip 
• Great for all hair types and lengths 

Raise the Root is perfect for anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat day 2 hair a boost. Color-safe styling product.

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

• Long lasting lift, body and fullness
• Not stiff, sticky or brittle
• Won’t yellow or darken color
• Use on damp or dry hair
• No parabens, no sulfates, cruelty-free, gluten-free

High Gloss Finish

This non-greasy glossing serum combines the conditioning benefits of an oil with the shine power of a serum. Pop & Lock has real sparkles that give you the ultimate shine that will blind your haters. The ultra-light serum protects against UV rays giving you 3 levels of heat protection! It seals split ends and locks down the cuticle leaving you with a sparkling high gloss finish that you dreamed of. 

We recommend using a little bit of Pop & Lock after waving or curling to help define your style and leave you feeling shiny & bright. 

What’s your mood? The Mood Starter Kit is here to create a hairstyle that matches your mood with three interchangeable barrel attachments and one lightweight, ergonomic handle.

Meet the moods:

Wand – For flirty tousled curls

Waver – For casual beach waves (modeled after our award-winning Babe Waves!)

Curling Iron – For Hollywood glam curls

Our 1.25-inch Mood Starter Kit is perfect for shoulder-length or long hair and for hair that holds curls well. It’s also perfect for creating a loose, casual result.

One handle, endless options (no matter your mood). 

The Details

Our Mood Starter Kit features three interchangeable attachments to achieve any hairstyle in one easy tool. Create beachy waves, defined curls, or a tousled texture with this all-in-one styling device. 

The hair waver, curling iron, and curling wand barrel attachments are longer than average to ensure all hair lengths can be styled. The curling iron and wand are 6.5 inches, and the hair waver (modeled after our award-winning Babe Waves Hair Waver) is 7.5 inches to curl and wave long and short tresses.

It’s crafted with 1.25-inch thick ceramic barrel attachments for loose results on long hair, a lightweight ergonomic handle for easy handling, and a digital temperature control function for protecting against heat damage. The Mood Starter kit offers endless options for styling no matter your mood.

The starter kit includes:

• Curling iron
• Curling wand
• Hair waver
• Ergonomic handle
• Heat-protective glove
• Sectioning clips
• Carrying case

The Benefits:

Wand, Curling Iron, & Waver:

✔ Ceramic Barrels = Shiny, Smooth, and Fast Results

✔ Long Barrel Lengths (6.5” - 7.5”) = Style Long Hair 

✔ 1.25-inch Barrels = Loose Waves & Curls

✔ Crease-Free Clamp = Natural-Looking Curls

✔ Cool Tips = Easy Handling and Maneuvering

✔ Heat Resistant Wand Glove = Keep Hands Cool

✔ Sectioning Clips = Salon-Quality Styling

✔ Compact Design = Travel-Ready

Handle:

✔ Lightweight & Ergonomic = Easy Hold For Long Styling

✔ Low Button Placement = Fuss-Free Styling

✔ Velvet Touch Handle = Comfy Grip

✔ Adjustable Temperature (Up to 210°) = Choose Your Temp 

✔ Dual Voltage = Travel Ready

✔ Digital Dial = Instant Heat Control

✔ Extended Cord Length = Max Mobility

LEAVES NOTHING BEHIND BUT CLEAN, FRESH,
GLOSSY HAIR.  PERIOD. 
The first safe, smart, sulfate-free shampoo made  WITHOUT ANY TYPICAL INGREDIENTS,  found in most shampoos, that make hair dull or cause thinning and hair loss.

ONE SHAMPOO DOES IT ALL!
Keeps your color bright and glossy. 
Keeps your hair its thickest. 
Keeps extensions from slipping…
keeps your hair and scalp fresh and healthy.

WHO’S IT FOR?
One shampoo for everyone! Gentle sulfate-free formula delivers your ultimate dream clean.

IDEAL FOR:

• Anyone who colors their hair and wants to keep the color fresh, pure and WOW! 
• Anyone worried about hair loss or thinning hair.  Our “no-residue” formula has no  “stay behind” ingredients that can build up and impede new hair growth.
• Anyone with extensions. Our shampoo doesn’t  contain silicones or conditioners that loosen glue. 

WHAT DOES IT DO?
Leaves hair and scalp clean and fresh without depositing ingredients (found in most shampoos) that make hair dull, clog follicles and cause hair thinning and loss.

WHAT MAKES IT DIFFERENT

Color Security Shampoo is FREE OF:

• Stay-behind ingredients that stick to hair and scalp, blocking healthy growth, including:
• Silicones (which block moisture from the hair)
• Conditioning agents (which can build up if not properly washed out)
• Thickening agents (which can clog hair follicles and cause hair loss)
• Pearlizing agents (which can dull your color)
• Organic oils  (used to make “natural” claims, these too can clog hair follicles)

Gentle and safe to use whenever your hair needs washing… even every day.
Apply a coin size amount to wet hair and massage into a lather. Rinse.
Follow with Color Wow Security Conditioner and style as usual.

Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.