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Our 
Story

Founded by siblings Joseph and Sabrina Maine, Trademark Beauty was built from years of hands-on experience in the beauty industry and a shared belief that great products should feel accessible, expressive, and fun. 

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The Siblings Behind 
TRADEMARK

Joseph and Sabrina Maine grew up in a small town in Texas with a single mom and a grandmother who believed deeply in self-expression. Their grandmother was effortlessly glamorous and loved her hair, so much so that she kept a bathroom filled with her old hair tools. That room became their playground. Hours were spent experimenting, styling, and learning, unknowingly laying the foundation for what would become a lifelong passion. Years later, after each spending over a decade building their own careers in the hair industry, Joseph and Sabrina reunited with a shared vision, combining their experience, creativity, and roots to create Trademark Beauty.

Designed With INTENTION

Trademark Beauty is built at the intersection of artistry and engineering. Every tool and accessory we create starts with a real styling need, tested behind the chair, refined through hands-on experience, and designed to perform beautifully in real life. We obsess over the details: heat distribution, weight, balance, materials, and durability, so our tools feel intuitive, effortless, and powerful from the first use. But performance is only half the story. At our core, Trademark exists to make premium beauty feel approachable, expressive, and inclusive. No intimidation, no unnecessary complexity, just thoughtfully designed tools that help you create your version of great hair, with confidence and ease.

Performance meets personality

1. Engineering the Experience

2. Testing & Feedback

3. Production

OBSESSED With
Performance.

60+

Premium Products

370.2K+

Satisfied Customers

20+

Beauty Awards 

Sabrina Maine

Sabrina Maine’s path in the beauty industry blends technical training with a deep understanding of brand, business, and the client experience. After attending hair school, she built her career working closely with hair styling and personal care brands, gaining firsthand insight into product development, positioning, and what truly resonates with consumers. She later managed a high-end hair salon in Beverly Hills, where she oversaw both the creative and operational sides of the business, working directly with stylists and clients to ensure every touchpoint felt thoughtful, seamless, and elevated.

 

That perspective plays a crucial role in Trademark Beauty. Sabrina brings a brand-led, client-first lens to every decision, focusing on usability, clarity, and how products live in real routines, not just how they look on paper. Her experience bridges the gap between professional performance and everyday accessibility, helping shape Trademark into a brand that feels intuitive, considered, and genuinely supportive of the people using it.

 

 

 

Joseph Maine

Joseph Maine brings over 15 years of experience as a celebrity hairstylist to everything he creates. Represented by one of the world’s top talent agencies, his career has taken him from fashion weeks in New York, Paris, and Milan to working with some of the most recognizable names in entertainment, including Jennifer Aniston, Kate McKinnon, Katie Holmes, Sophia Bush, and many more. His work spans editorial, red carpet, and global brand campaigns, with styling credits for fashion houses like Ralph Lauren, alongside years spent behind the chair in the salon. That combination, high-pressure, high-visibility work paired with real, everyday clients, shaped his practical, intuitive approach to hair.

 

Trademark Beauty is the natural culmination of that experience. Every tool reflects Joseph’s belief that great hair should feel achievable, not intimidating, designed to perform at a professional level while remaining easy and enjoyable to use. Drawing from years of styling under real-world conditions, Trademark tools are built with intention, function, and creativity in mind, translating decades of industry insight into products that empower people to style confidently on their own.

Joseph Maine

Joseph Maine

Joseph Maine brings over 15 years of experience as a celebrity hairstylist to everything he creates. Represented by one of the world’s top talent agencies, his career has taken him from fashion weeks in New York, Paris, and Milan to working with some of the most recognizable names in entertainment, including Jennifer Aniston, Kate McKinnon, Katie Holmes, Sophia Bush, and many more. His work spans editorial, red carpet, and global brand campaigns, with styling credits for fashion houses like Ralph Lauren, alongside years spent behind the chair in the salon. That combination, high-pressure, high-visibility work paired with real, everyday clients, shaped his practical, intuitive approach to hair.

 

Trademark Beauty is the natural culmination of that experience. Every tool reflects Joseph’s belief that great hair should feel achievable, not intimidating, designed to perform at a professional level while remaining easy and enjoyable to use. Drawing from years of styling under real-world conditions, Trademark tools are built with intention, function, and creativity in mind, translating decades of industry insight into products that empower people to style confidently on their own.

 

 

 

Sabrina Maine

Sabrina Maine’s path in the beauty industry blends technical training with a deep understanding of brand, business, and the client experience. After attending hair school, she built her career working closely with hair styling and personal care brands, gaining firsthand insight into product development, positioning, and what truly resonates with consumers. She later managed a high-end hair salon in Beverly Hills, where she oversaw both the creative and operational sides of the business, working directly with stylists and clients to ensure every touchpoint felt thoughtful, seamless, and elevated.

 

That perspective plays a crucial role in Trademark Beauty. Sabrina brings a brand-led, client-first lens to every decision, focusing on usability, clarity, and how products live in real routines, not just how they look on paper. Her experience bridges the gap between professional performance and everyday accessibility, helping shape Trademark into a brand that feels intuitive, considered, and genuinely supportive of the people using it.

Sabrina Maine

Sabrina Maine’s path in the beauty industry blends technical training with a deep understanding of brand, business, and the client experience. After attending hair school, she built her career working closely with hair styling and personal care brands, gaining firsthand insight into product development, positioning, and what truly resonates with consumers. She later managed a high-end hair salon in Beverly Hills, where she oversaw both the creative and operational sides of the business, working directly with stylists and clients to ensure every touchpoint felt thoughtful, seamless, and elevated.

 

That perspective plays a crucial role in Trademark Beauty. Sabrina brings a brand-led, client-first lens to every decision, focusing on usability, clarity, and how products live in real routines, not just how they look on paper. Her experience bridges the gap between professional performance and everyday accessibility, helping shape Trademark into a brand that feels intuitive, considered, and genuinely supportive of the people using it.

 

 

 

CONTACT US

Have a question?

Our team of real, working hairstylists is always on standbyready to help by call, text, email, or even by reviewing photos and videos to make sure you get the best results possible.

Contact Us

or call/text at 424-274-3760