- Best selling
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- Alphabetically, Z-A
- Price, low to high
- Price, high to low
- Best selling
- Alphabetically, A-Z
- Alphabetically, Z-A
- Price, low to high
- Price, high to low
- COLOR WOW Color Security Conditioner Fine-to-Normal
COLOR WOW Color Security Conditioner Fine-to-Normal
$24.00 - COLOR WOW Color Security Conditioner Normal-to-Thick
COLOR WOW Color Security Conditioner Normal-to-Thick
$24.00
Babe Waves™ Jumbo
$44.00The Babe Waves Jumbo is the secret tool for creating soft, voluminous bombshell waves with an easy, effortless look. As the loosest wave in the Babe Waves family, this jumbo barrel design delivers that undone, airy movement perfect for mid to long hair lengths.
With three 1.25-inch barrels and smooth ceramic tourmaline plates, it creates wide, flowing waves in just a few clamps — no tight bends, no creases, no styling experience needed. The result: soft, subtle waves that look polished, modern, and full of body.
Here’s why you’ll love it:
✨ 1.25-Inch Triple Barrel Design – creates wide, soft waves with no skill required
🌟 Ceramic Tourmaline Plates – smooth glide, shiny finish, and even heat distribution
❄️ Cool-Tip Ends – easy and safe handling
🌍 Dual Voltage Ready – perfect for travel
🔥 Heats Up to 450° – choose the temperature that suits your hair
Get ready for soft, flowing, bombshell waves that look effortless but last all day. The Babe Waves Jumbo gives you big, beautiful movement with minimal effort — perfect for glam volume and dreamy, relaxed texture.
Babe Waves™ Limited Edition
$44.00The Babe Waves Limited Edition is the secret tool for creating loose, natural, effortless-looking waves that last all day. Inspired by the original viral Babe Waves waver, this mid-size version gives you the perfect balance between not-too-tight and not-too-loose, delivering that dreamy “I woke up like this” texture with zero effort.
With three 1.15-inch barrels and smooth ceramic tourmaline plates, it waves every hair length and texture in minutes. No creasing, no crunchy bends, no styling skills needed — just relaxed, beachy waves that look soft, airy, and beautifully lived-in.
Here’s why you’ll love it:
✨ 1.15-Inch Triple Barrel Design – creates loose, natural-looking waves with no skill required
🌟 Ceramic Tourmaline Plates – smooth glide, shiny finish, and even heat distribution
❄️ Cool-Tip Ends – easy, safe handling
🌍 Dual Voltage Ready – perfect for travel
🔥 Heats Up to 450° – choose the temperature that suits your hair
Get ready for soft, relaxed waves that look effortlessly undone yet polished. The Babe Waves Limited Edition gives you that perfect in-between wave — natural, pretty, and long-lasting on every hair type.
Babe Waves™ Original
$44.00The Babe Waves Original is the secret tool for creating perfect, seamless mermaid waves without ever stepping into a salon. This award-winning, internet-viral waver launched the entire Babe Waves movement and continues to be the go-to tool for easy, long-lasting, iconic waves.
With three one-inch barrels and smooth ceramic tourmaline plates, it creates tight, uniform, crease-free waves in just minutes. No skill needed, no weird crimps, and no fighting with stubborn hair — just effortless, rippled texture that lasts all day.
Here’s why you’ll love it:
✨ 1-Inch Triple Barrel Design – creates perfect mermaid waves with zero skill needed
🌟 Ceramic Tourmaline Plates – smooth glide, shiny results, and even heat distribution
❄️ Cool-Tip Ends – easy, safe maneuvering
🌍 Dual Voltage Ready – perfect for travel
🔥 Heats Up to 450° – choose the temperature that suits your hair
Get ready for tight, glossy, mermaid-perfect waves that last. The Babe Waves Original delivers fast results, salon-quality texture, and long-lasting hold — even for hair that normally refuses to stay styled.
Babe Waves™ X - Black
$74.00Babe Waves X is the newest member of the award-winning Babe Waves family — designed with slimmer barrels and tourmaline plates to create soft, beachy waves on every hair length and texture. Lightweight, easy to maneuver, and beginner friendly, it gives you those loose, effortless waves without needing high heat or advanced skill.
Whether you have short hair, fine hair, or long layers, Babe Waves X delivers fast, consistent, smooth results while helping keep frizz and damage in check.
Here’s why you’ll love it:
✨ 1.25” Tourmaline Ceramic Barrels – heat evenly, glide smoothly, and help reduce frizz
🌊 Loose, Beachy Wave Design – slimmer multidimensional curved plates create softer, more natural waves
⚡ 40-Second Heat-Up – faster styling with less waiting
🔥 4 Heat Settings – 320°F, 350°F, 390°F, 430°F for all hair types
⏱️ 1-Hour Auto Shut-Off – built-in safety for peace of mind
🌍 Dual Voltage – travel-friendly for styling anywhere
Get ready for soft, bouncy, beachy texture with less effort and less heat. Babe Waves X makes styling simple, fast, and universally flattering — no beach required.
Babe Waves™ X - Pink
$74.00Babe Waves X is the newest member of the award-winning Babe Waves family — designed with slimmer barrels and tourmaline plates to create soft, beachy waves on every hair length and texture. Lightweight, easy to maneuver, and beginner friendly, it gives you those loose, effortless waves without needing high heat or advanced skill.
Whether you have short hair, fine hair, or long layers, Babe Waves X delivers fast, consistent, smooth results while helping keep frizz and damage in check.
Here’s why you’ll love it:
✨ 1.25” Tourmaline Ceramic Barrels – heat evenly, glide smoothly, and help reduce frizz
🌊 Loose, Beachy Wave Design – slimmer multidimensional curved plates create softer, more natural waves
⚡ 40-Second Heat-Up – faster styling with less waiting
🔥 4 Heat Settings – 320°F, 350°F, 390°F, 430°F for all hair types
⏱️ 1-Hour Auto Shut-Off – built-in safety for peace of mind
🌍 Dual Voltage – travel-friendly for styling anywhere
Get ready for soft, bouncy, beachy texture with less effort and less heat. Babe Waves X makes styling simple, fast, and universally flattering — no beach required.
Black Hair Coils
$5.00Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A spiral-shaped hair tie that provides strong, traceless hold and extreme comfort, now with an elegant new look.
Key benefits:
- Delicate look
- Strong grip with hair-loving, wearable comfort
- Non-soaking, and great for updos
- Gentle to prevent breakage
If you want to know more…
This hair tie’s tighter spirals provide a very delicate look, making it the perfect tool for a stylish office hairdo or for a chic evening look. It can also be worn as a fashionable bracelet.
What else you need to know:
Modern hairdos for any occasion can now be easily and quickly done—with no need for hair clips or bobby pins. Created with artificial resin, the surface is also suited for those with allergies and neurodermatitis.
Blush Makeup Brush - #9
$11.00Hey, gorgeous! Are you looking for a blush brush that can give you a natural, high-lifted radiant look? Look no further than our amazing blush brush! With its fluffy bristles and excellent blending capabilities, this brush simplifies the application process and effectively diffuses pinched-cheek blush.
Features:
- Made with ultra-soft synthetic bristles that feel gentle on the skin and provide a smooth, even application
- The brush head is oval shaped and sized to deliver the right amount of product to your cheeks
- The fluffy bristles are perfect for blending, so you can achieve a natural-looking, seamless finish
- The wood handle is lightweight and comfortable to hold, so you can apply your blush with ease
Part of our crafted 12 piece Essential Makeup Brush Collection designed to give you main character energy anywhere you go! - CLICK HERE
"As an artist it has always been my dream to create a product and it has been so much fun to collaborate with Trademark Beauty in creating the ultimate set of makeup brushes that are perfect for everyone!" - Tobi Henney
Bronzer Makeup Brush - #12
$11.00Hey, beauty queens! Are you looking for a brush that can help you slay your makeup game? Look no further than our versatile bronzer brush! This brush is perfect for setting your foundations, applying translucent powder, or blending your bronzer to create a flawless and natural-looking finish.
Features:
- Made with high-quality synthetic bristles that are gentle on the skin and provide an even application
- The brush head is densely packed, making it perfect for distributing bronzer evenly across the face
- The angled shape of the brush head allows for precise application, making it easy to contour and define your features
- The handle is made from a sturdy wood material, ensuring that it is comfortable to hold and easy to control during application
Part of our crafted 12 piece Essential Makeup Brush Collection designed to give you main character energy anywhere you go! - CLICK HERE
"As an artist it has always been my dream to create a product and it has been so much fun to collaborate with Trademark Beauty in creating the ultimate set of makeup brushes that are perfect for everyone!" - Tobi Henney
Brunette Hair Coils
$5.00Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A spiral-shaped hair tie that provides strong, traceless hold and extreme comfort, now with an elegant new look.
Key benefits:
- Delicate look
- Strong grip with hair-loving, wearable comfort
- Non-soaking, and great for updos
- Gentle to prevent breakage
If you want to know more…
This hair tie’s tighter spirals provide a very delicate look, making it the perfect tool for a stylish office hairdo or for a chic evening look. It can also be worn as a fashionable bracelet.
What else you need to know:
Modern hairdos for any occasion can now be easily and quickly done—with no need for hair clips or bobby pins. Created with artificial resin, the surface is also suited for those with allergies and neurodermatitis.
Cheeky Brush Set by Tobi Henney
$14.00Introducing the Cheeky Makeup Brush Set - the ultimate duo for achieving a flawless, stunning cheek vibe! Whether you're a beginner or a professional, these brushes will help you slay your look effortlessly.
Features:
- Our Cheeky Makeup Brush Set includes a contour brush and blush brush, which are both made with soft and dense bristles that are perfect for blending and buffing makeup onto the skin.
- The contour brush is designed with an angled shape that is perfect for creating precise and sharp lines while the blush brush has a fluffy and rounded shape that is perfect for applying and blending blush onto the cheeks.
- Both brushes have a lightweight, wooden and easy-to-grip handles that provide a comfortable and easy application experience.
Part of our crafted 12 piece Essential Makeup Brush Collection designed to give you main character energy anywhere you go! - CLICK HERE
"As an artist it has always been my dream to create a product and it has been so much fun to collaborate with Trademark Beauty in creating the ultimate set of makeup brushes that are perfect for everyone!" - Tobi Henney
Claw Clips - Colorful
$6.00Welcome to the world of sparkling hair magic with our newest dazzler - The Colorful Claw Clips! This set of 4 hair accessories is designed to sprinkle your hairdo with an enticing pop of color while ensuring your hair stays tamed and fabulous.
Each of these hair savers boasts a powerful grip, fearless enough to tame the wildest mane, yet gentle enough to nestle into the finest strands. Long, short, thick, thin, straight, or curly - no hair type is a challenge for our colorful companions. They're your hair's new best friends, promising to stay put and keep your hair looking flawless all day long.
The Details
Designed with a user-friendly, soft spring mechanism, these clips open and close as smoothly as a ballet dancer twirls, making them effortless to use. They're so comfortable, you'll forget you're wearing them - until you catch a glimpse of your radiant reflection, of course!
Light as a feather, these clips won't weigh you down. They're perfect for those busy days when you need a quick, easy, yet stylish updo. Or for those lazy days when you want to lounge in comfort but still look cute. And hey, they're also great for jazzing up your look for a night out on the town.
In the mood for less color? No problem! Our Colorful Claw Clips are also available in neutral tones, ready to match your mood, outfit, or the season.
The Benefits:
✔ Sturdy Grip = Secure Hold for All Hair Types ✔ Soft Spring Design = Effortless Opening and Closing
✔ No-Slip Material = Stay-Put Hair All Day
✔ Lightweight Build = Comfortable Wear, Even for Extended Periods
✔ Variety of Colors = Match Your Mood or Outfit
✔ Versatile Usage = Perfect for Casual or Glamorous Styles
✔ Damage-Free = No Hair Breakage or Indentations ✔ Easy-to-Use = No Hairstyling Skills Required
✔ Suitable for All Hair Types = From Thick to Thin, Straight to Curly
✔ Compact Size = On-the-go Ready, Fits in Your Purse
✔ Package of 4 = Mix, Match, and Create Your Unique Style!
Claw Clips - Neutral
$5.00Welcome to the world of sparkling hair magic with our newest dazzler - The Neutral Claw Clips! This set of 4 hair accessories is designed to sprinkle your hairdo with an finish that blends while ensuring your hair stays tamed and fabulous.
Each of these hair savers boasts a powerful grip, fearless enough to tame the wildest mane, yet gentle enough to nestle into the finest strands. Long, short, thick, thin, straight, or curly - no hair type is a challenge for our colorful companions. They're your hair's new best friends, promising to stay put and keep your hair looking flawless all day long.
The Details
Designed with a user-friendly, soft spring mechanism, these clips open and close as smoothly as a ballet dancer twirls, making them effortless to use. They're so comfortable, you'll forget you're wearing them - until you catch a glimpse of your radiant reflection, of course!
Light as a feather, these clips won't weigh you down. They're perfect for those busy days when you need a quick, easy, yet stylish updo. Or for those lazy days when you want to lounge in comfort but still look cute. And hey, they're also great for jazzing up your look for a night out on the town. 🍃👗
In the mood for more color? No problem! Our Claw Clips are also available in a colorful set, ready to match your mood, outfit, or the season.
The Benefits:
✔ Sturdy Grip = Secure Hold for All Hair Types ✔ Soft Spring Design = Effortless Opening and Closing
✔ No-Slip Material = Stay-Put Hair All Day
✔ Lightweight Build = Comfortable Wear, Even for Extended Periods
✔ Variety of Colors = Match Your Mood or Outfit
✔ Versatile Usage = Perfect for Casual or Glamorous Styles
✔ Damage-Free = No Hair Breakage or Indentations ✔ Easy-to-Use = No Hairstyling Skills Required
✔ Suitable for All Hair Types = From Thick to Thin, Straight to Curly
✔ Compact Size = On-the-go Ready, Fits in Your Purse
✔ Package of 4 = Mix, Match, and Create Your Unique Style!
Clear Hair Coils
$5.00Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A spiral-shaped hair tie that provides strong, traceless hold and extreme comfort, now with an elegant new look.
Key benefits:
- Delicate look
- Strong grip with hair-loving, wearable comfort
- Non-soaking, and great for updos
- Gentle to prevent breakage
If you want to know more…
This hair tie’s tighter spirals provide a very delicate look, making it the perfect tool for a stylish office hairdo or for a chic evening look. It can also be worn as a fashionable bracelet.
What else you need to know:
Modern hairdos for any occasion can now be easily and quickly done—with no need for hair clips or bobby pins. Created with artificial resin, the surface is also suited for those with allergies and neurodermatitis.
COLOR WOW Carb Leave-In Treatment
$26.00Carb-infused Dream Cocktail is a nourishing leave-in treatment that thickens hair. Vital nutrients, think fiber-rich oat bran, is activated by heat to build-up the overall quality of each strand. Use each time you blow dry to add instant health and volume to your hair.
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THE PROBLEM:
You have naturally fine hair, or have lost mass because of color processing, particularly at the ends. Color processing breaks down the proteins in hair, causing them to become porous and limp.
THE SOLUTION:
Carb-infused Dream Cocktail thickens and adds mass to hair by covering each strand with an invisible, weightless complex (cellulose, starch and oat bran) that is activated by the heat of your blow-dryer.
COLOR WOW Coconut Leave-In Treatment
$26.00SWAP DRY, BRITTLE, STRAW-LIKE HAIR FOR SILKY, SLEEK AND SUPPLE LOCKS EVERY TIME YOU BLOW-DRY
Coconut-infused Dream Cocktail is a leave-in treatment that hydrates hair from the inside out. Vital, nutrients—like coconut oil—are activated by heat to smooth, silken and improve the overall quality of every strand. Use every time you blow dry to restore moisture, revealing silky, supple, glossy and hydrated hair.
Pro Tip: Apply Kale-infused Dream Cocktail first to strengthen hair by 50%
THE PROBLEM:
Healthy, unprocessed hair strands are surrounded by a lipid membrane layer that locks in moisture and keeps cuticles tight; but if you heat-style or color-process, the hair follicles can be destroyed, resulting in rough, dyr and straw-like texture.
THE SOLUTION:
Coconut-infused Dream Cocktail, mimics and replaces the lost lipid layer with a proprietary complex made up of a hair fortifying treatment and coconut oil. Your hair is transformed into a smooth, healthy glossy surface and has renewed bouancy.
COLOR WOW Color Security Conditioner Fine-to-Normal
$24.00Unlike typical formulas, Color Security Conditioners are uniquely formulated with
- NO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning it brassy
- Instantly smooths, detangles, hydrates and silkens color-treated hair using ONLY translucent, non-color-corrupting agents
- Formulas for fine-to-normal and normal-to thick textures
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The ideal partner to Color Security Shampoo, this Conditioner with eight translucent conditioning agents is essential for detangling and smoothing chemically-compromised, color-treated hair.
Available in two formulas (for fine-to-normal and normal-to thick textures) it contains:- no dulling, or darkening agents
- no conditioning agents that oxidize on the hair, corrupting color and turning it brassy
- no pearlizing agents
- no parabens
Features color-shielding Sealicon™ complex, which delivers a protective, high-gloss finish. Available in two formulas:
“fine-to-normal”, a lightweight, anti-flattening formula for fine/thin color-treated hair
“normal-to-thick”, a smoothing, cuticle-sealing formula for normal, coarse or curly color-treated hair-
After shampooing with Color Security Shampoo, apply a small amount to wet hair, starting about 2 inches from scalp, and distribute evenly along hair strand to ends. Rinse thoroughly with warm water. Style as desired.
CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE THOROUGHLY WITH CLEAN WATER.Ingredients:Aqua (Water), Cetearyl Alcohol, Dimethicone, Behentrimonium Chloride, Amodimethicone, Butylene glycol, Fragrance (Parfum), Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Panthenol, Polyquaternium-7, DMDM Hydantoin, Persea Gratissima (Avocado) Oil, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Ceteareth-20, Citric Acid, Argania Spinosa Kernel Oil, Sorbitan Oleate, Cyclopentasiloxane, Hydrolyzed Wheat Protein, Disodium EDTA, Trideceth-12, Dimethiconol, Iodopropynyl butylcarbamate, Sodium Benzoate, Cetrimonium chloride, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Linalool, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene
COLOR WOW Color Security Conditioner Normal-to-Thick
$24.00Unlike typical formulas, Color Security Conditioners are uniquely formulated with
- NO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning it brassy
- Instantly smoothes, detangles, hydrates and silkens color-treated hair using ONLY translucent, non-color-corrupting agents
- Formulas for fine-to-normal and normal-to thick textures
-
- no dulling, or darkening agents
- no conditioning agents that oxidize on the hair, corrupting color and turning it brassy
- no pearlizing agents or waxes
- no parabens
Features color-shielding Sealicon™ complex, which delivers a protective, high-gloss finish. Available in two formulas: “fine-to-normal”, a lightweight, anti-flattening formula for fine/thin color-treated hair “normal-to-thick”, a smoothing, cuticle-sealing formula for normal, coarse or curly color-treated hair
COLOR WOW Color Security Shampoo
$24.00LEAVES NOTHING BEHIND BUT CLEAN, FRESH,
GLOSSY HAIR. PERIOD.
The first safe, smart, sulfate-free shampoo made WITHOUT ANY TYPICAL INGREDIENTS, found in most shampoos, that make hair dull or cause thinning and hair loss.
ONE SHAMPOO DOES IT ALL!
Keeps your color bright and glossy.
Keeps your hair its thickest.
Keeps extensions from slipping…
keeps your hair and scalp fresh and healthy.
WHO’S IT FOR?
One shampoo for everyone! Gentle sulfate-free formula delivers your ultimate dream clean.
IDEAL FOR:
- Anyone who colors their hair and wants to keep the color fresh, pure and WOW!
- Anyone worried about hair loss or thinning hair. Our “no-residue” formula has no “stay behind” ingredients that can build up and impede new hair growth.
- Anyone with extensions. Our shampoo doesn’t contain silicones or conditioners that loosen glue.
WHAT DOES IT DO?
Leaves hair and scalp clean and fresh without depositing ingredients (found in most shampoos) that make hair dull, clog follicles and cause hair thinning and loss.
WHAT MAKES IT DIFFERENT
Color Security Shampoo is FREE OF:
- Stay-behind ingredients that stick to hair and scalp, blocking healthy growth, including:
- Silicones (which block moisture from the hair)
- Conditioning agents (which can build up if not properly washed out)
- Thickening agents (which can clog hair follicles and cause hair loss)
- Pearlizing agents (which can dull your color)
- Organic oils (used to make “natural” claims, these too can clog hair follicles)
Gentle and safe to use whenever your hair needs washing… even every day.
Apply a coin size amount to wet hair and massage into a lather. Rinse.
Follow with Color Wow Security Conditioner and style as usual.
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Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.



