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Privacy policy

This Privacy Policy describes how Trademark Beauty Inc. ("Trademark Beauty," "we," "us," or "our") collects, uses, discloses, and safeguards your information when you visit or make a purchase from https://shoptrademarkbeauty.com(the "Site"). Please read this Privacy Policy carefully. By accessing or using the Site, you agree to the collection and use of information in accordance with this Privacy Policy.

Title

Last updated: January 2026

1. Personal Information We Collect

2. Use of Personal Information

3. Sharing Personal Information

4. Behavioural Advertising

5. Do Not Track Signals

6. Your Privacy Rights

7. Data Retention

8. Minors

9. SMS Abandoned Cart Notifications

10. Changes To This Privacy Policy

11. Contact Information

1. personal information we collect

When you visit, use, or make a purchase from the Site, we collect certain types of information, including Device Information, Order Information, and Customer Communications.

 

1.1 Device Information

When you access the Site, we automatically collect information about your device, including:

Web browser type

IP address

Time zone

Device identifiers

Cookies and similar tracking technologies

Pages or products viewed

Referring websites or search terms

Interactions with the Site

 

1.2 Technologies Used to Collect Device Information

We collect Device Information using the following technologies:

Cookies: Data files placed on your device that often include an anonymous unique identifier. Learn more at http://www.allaboutcookies.org.

Log Files: Track actions occurring on the Site and collect IP address, browser type, internet service provider, referring/exit pages, and timestamps.

Web Beacons, Tags, and Pixels: Electronic files used to record browsing behavior and marketing performance.

 

1.3 Order Information

When you make or attempt to make a purchase through the Site, we collect certain information, including:

Full name

Billing address

Shipping address

Payment information (including credit/debit card numbers)

Email address

Phone number

 

1.4 SMS and Email Communications

We use Klaviyo as our email and SMS service provider. If you opt in to receive marketing communications, we may collect and store: If you opt in to receive SMS or email communications, we may collect and store:

Your phone number

Consent records

Message interaction data (such as opens, clicks, and responses)

 

1.5 Definition of Personal Information

When we refer to “Personal Information” in this Privacy Policy, we mean Device Information, Order Information, and Customer Communications.

2. how we use your personal information

We use the Personal Information we collect for the following purposes:

 

2.1 Order Fulfillment

Process payments

Fulfill and ship orders

Provide order confirmations and invoices

Manage returns, exchanges, and customer service inquiries

 

2.2 Communication

Respond to customer inquiries

Send transactional messages

Provide updates related to your orders or account

 

2.3 Marketing and Advertising

Send promotional emails or SMS messages (with your consent)

Deliver targeted advertisements

Provide product recommendations

 

2.4 Fraud Prevention and Security

Screen orders for potential risk or fraud

Protect the security and integrity of the Site

 

2.5 Site Optimization and Analytics

Analyze Site usage and performance

Improve customer experience

Measure the effectiveness of marketing and advertising campaigns

3. sharing personal information

Trademark Beauty Inc. is incorporated in the State of Delaware, United States.

We share your Personal Information with third parties only as necessary to operate our business and provide services to you.

 

3.1 Service Providers

We use trusted third-party service providers to operate our business and deliver services, including but not limited to: We use trusted third-party service providers, including but not limited to:

 

Shopify (ecommerce platform): https://www.shopify.com/legal/privacy

Google Analytics (website analytics): https://policies.google.com/privacy

Klaviyo (email and SMS marketing, analytics, and customer segmentation): https://www.klaviyo.com/legal/privacy

TikTok (advertising, social commerce, and TikTok Shop): https://www.tiktok.com/legal/privacy-policy

Meta Platforms (Facebook & Instagram advertising): https://www.facebook.com/privacy/policy

Google Ads (advertising services): https://policies.google.com/privacy

These service providers may process your Personal Information on our behalf in accordance with their own privacy policies.

You may opt out of Google Analytics here: https://tools.google.com/dlpage/gaoptout

 

3.2 Legal Obligations

We may disclose your Personal Information to comply with applicable laws, regulations, subpoenas, court orders, or other lawful requests, or to protect our legal rights.

 

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your Personal Information may be transferred as part of that transaction.

4. behavioural advertising

We engage in behavioral advertising and social commerce across platforms including TikTok, Instagram, Facebook, and Google.

We use your Personal Information to provide targeted advertisements or marketing communications that may be of interest to you.

To learn more about targeted advertising, visit: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

 

4.1 Opting Out of Targeted Advertising

You may opt out of targeted advertising using the following links:

Facebook: https://www.facebook.com/settings/?tab=ads

Google: https://www.google.com/settings/ads/anonymous

Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can also opt out via the Digital Advertising Alliance: http://optout.aboutads.info/

5. using personal information

Please note that we do not alter our Site’s data collection and use practices when we receive a “Do Not Track” signal from your browser.

6. your privacy rights

6.0 International Customers

We sell and ship products internationally. By using the Site, you understand that your Personal Information may be transferred to, processed, and stored in the United States and other countries where our service providers operate.

 

6.1 European Economic Area (EEA) Residents

If you are a resident of the EEA, you have the right to:

Access the Personal Information we hold about you

Request correction, update, or deletion of your Personal Information

Object to or restrict certain processing activities

We process your information to fulfill contracts with you or to pursue our legitimate business interests. Your information may be transferred outside of Europe, including to the United States and Canada.

 

6.2 California Residents (CCPA/CPRA)

Trademark Beauty Inc. does not sell your Personal Information for monetary consideration. However, certain advertising activities may be considered a "sharing" of Personal Information under California law.

You have the right to: If you are a California resident, you have the right to:

Know what Personal Information we collect

Request access or deletion of your Personal Information

Opt out of the sale or sharing of Personal Information (if applicable)

Not be discriminated against for exercising your privacy rights

To exercise any of these rights, please contact us using the information below. You may also designate an authorized agent to make a request on your behalf.

7. data retention

We retain Personal Information only for as long as reasonably necessary to provide our services, fulfill legal obligations, resolve disputes, and enforce our agreements.

We retain your Order Information and other Personal Information for our records unless and until you request deletion, or as required to comply with legal, accounting, or regulatory obligations.

8. minors

The Site is not intended for individuals under the age of 13. We do not knowingly collect Personal Information from children under 13.

9. sms abandoned cart notifications 

The Site uses cookies to track items you place in your shopping cart, including when you abandon your cart. This information may be used to send cart reminder messages via SMS if you have opted in to receive such messages.

Message and data rates may apply. Message frequency varies. You may opt out at any time by replying STOP.

10. changes to this privacy policy

We may update this Privacy Policy from time to time to reflect changes to our practices, legal requirements, or operational needs. Updates will be posted on this page with a revised “Last updated” date.

10. contact information

If you have questions, concerns, or would like to exercise your privacy rights, please contact us at:

Trademark Beauty Inc.
Email: support@shoptrademarkbeauty.com
Phone: 424-274-3760