The award-winning, internet viral sensation hair tool that has revolutionized at-home hair styling just got even bigger.  

Meet our Babe Waves Jumbo – designed to create soft bombshell waves in just a few clamps. It creates the loosest waves of our Babe Waves series and is perfect for mid to long hair lengths. 

No need to visit a salon before your red-carpet moment! Our technology is designed to deliver smooth, shiny, and crease-free results in minutes.

Benefits:

✔ 1.25 Inch Barrel = Perfect Soft, Subtle Waves

✔ 3 Barrel Design = No Skill Required

✔ Crease-Free Clamp = Natural-Looking Waves

✔ Ceramic Tourmaline = Shiny, Smooth, and Fast Results

✔ Extended Cord Length = Max Mobility

✔ Countertop Stand = Quick and Safe Access

✔ Cool Tips = Easy Handling and Maneuvering

✔ Velvet Touch Handle = Comfy Grip

✔ Digital Dial = Instant Heat Control

✔ Dual Voltage = Travel Ready

✔ Heats up to 450° = Choose Your Temp

The Details

Our Babe Waves Hair Waving Iron is a breakthrough styling technology that took the internet by storm. 

Babe Waves is a triple barrel iron with technology designed to create rippled, natural-looking, voluminous waves without the crimp or crease lines. It waves 4 inches of hair with each pass for quick and seamless results. It’s fitted with ceramic tourmaline plates to ensure the iron glides smoothly over your hair while providing even heat distribution.

Babe Waves Jumbo is the largest of the three Babe Waves sizes to create the softest waves. It’s perfect for mid to long hair lengths and is suitable for textures that can hold a curl well.

The Easy Blo Dryer is your one-step hair dryer and volumizer! Our award-winning revolutionary styling tool has the power of a blow dryer and the structure of a volumizing and smoothing brush. 

The mixed bristles allow you to detangle and smooth in a single step, while the oval brush and rounded edges create perfectly tousled blowouts. 

Perfect for all lengths and textures, the ION generator and ceramic coating help dry hair from the inside out – think less time and, most importantly, less damage!

The Benefits

✔ Oval Brush Design = Smooth Hair

✔ Rounded Edges = High Volume and Curled Ends

✔ Lightweight = No Sore Grip

✔ 3 Heat & Speed Settings = Styling Flexibility 

✔ ION Generator = Fast Drying & Healthy Hair

✔ 1200 Watts = Powerful Air

✔ Ceramic Coating = Even Heat Distribution

✔ Cool Tips Design = Easy Guiding 

✔ Mixed Bristles = Detangling & Smoothing 

The Details

Easy Blo One-Step Hair Dryer and Volumizer delivers gorgeous volume and brilliant shine in one seamless step. 

The unique oval brush design and curved sides smooth your hair while the round edges create volume at the roots, resulting in gorgeous salon-like blowouts. We made it 20% lighter than most dryer brushes on the market (yep, we did the math) to allow for easier styling and no sore grip.

The brush has tangle-free combination bristles: the nylon pin bristles (with comfortable round tips) quickly detangle, while the tufted bristles (with boar technology) gently grip the hair to smooth and add shine.

The Easy Blo has three heat and speed settings for styling flexibility, Ionic Technology to reduce damage and drying time, and dynamic ceramic coating to evenly distribute heat.

Meet the original award-winning, internet viral sensation hair tool that has revolutionized at-home hair styling and started it all. 

Want perfect, seamless mermaid waves without visiting a hairstylist? Meet the show-stopping Babe Waves Original Hair Waver!

Designed with technology to deliver salon-quality waves, the Babe Waves’ three 1-inch barrels create perfect mermaid waves in just minutes that stay crimp and crease-free all day long! Perfect for all hair lengths and textures (even hair that refuses to stay put).

No skill required, fast results, and a perfect wave every time!

Benefits:

✔ 1 Inch Barrel = Perfect Mermaid Waves

✔ 3 Barrel Design = No Skill Required

✔ Crease-Free Clamp = Natural-Looking Waves

✔ Ceramic Tourmaline = Shiny, Smooth, and Fast Results

✔ Extended Cord Length = Max Mobility

✔ Countertop Stand = Quick and Safe Access

✔ Cool Tips = Easy Handling and Maneuvering

✔ Velvet Touch Handle = Comfy Grip

✔ Digital Dial = Instant Heat Control

✔ Dual Voltage = Travel Ready

✔ Heats up to 450° = Choose Your Temp

The Details

Our Babe Waves Hair Waving Iron is a breakthrough styling technology that took the internet by storm. 

Babe Waves is a triple barrel iron with technology designed to create rippled, natural-looking, voluminous waves without the crimp or crease lines. It waves 4 inches of hair with each pass for quick and seamless results. It’s fitted with ceramic tourmaline plates to ensure the iron glides smoothly over your hair while providing even heat distribution.

Original Babe Waves is the smallest of the three sizes for the tightest waves. It’s perfect for all hair lengths (even chin length) and textures. Is your hair resistant to holding a style? Not anymore! It holds waves and curls for even very resistant hair texture. 

Loose, casual, and natural-looking waves – must be our Babe Waves Limited Edition! 

Fabulous hair is in your future with Color Wow Dream Coat humidity spray.

Color chemicals leave hair porous and vulnerable to humidty, moisture gets in and hair frizzes. Inspired by new textile technology, DREAM COAT covers each hair strand with an invisible waterproofing technique meant to seal, moisturize and lock in shine. An absolute must for anyone looking to fight frizzy hair or achieve Chris Appleton's signature glass hair styles.

Heat-activated polymer compresses, tightens and seals hair strands
Hair is supernaturally-sleek, smooth and silky
No build up, greasy feeling or weighing hair down
Activated by heat, results last 3–4 shampoos

“The key to fighting frizz is about controlling moisture and sealing the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that form a heavy coat on the hair’s surface, Dream Coat uses a groundbreaking, heat-activated polymer technology that is provides lightweight hydration. It evenly distributes onto the hair’s surface, and when heat-activated, forms an invisible, hydrophobic matrix."
-Dr Joe Cincotta, PhD and Chief Chemist at Color Wow

An instant explosion of awesome sexy texture without
clouding your color!!!

The ONLY texturizing spray made just for color-treated hair

SEXY UNDONE TEXTURE - IT'S JUST A SPRAY AWAY

• Just spray on dried hair to safely add instant guts and
  glam to any style
• Doesn’t “cloud” color
• Never stiff, sticky or brittle
• Spray and play to revive second-day hair
• Doesn’t “glue” strands together when using heat tools
• Record ”setting” longer-lasting results
• Thermal protection

Color Wow Style on Steroids see-through formula won’t leave a chalky film or cloud color vibrancy. Perfectly balanced blend of micro-zeolites (for grit and grab) moisturizing elastimers (to give hair spring, add style memory and keep strands from fusing together) was created for color-treated hair.

For major movement and volume: Turn head upside down, spray under-layers.

For sexy, undone separation or to break up curls: Spray through midsection layers and rake through with fingers. 

The Easy Blo Dryer is your one-step hair dryer and volumizer! Our award-winning revolutionary styling tool has the power of a blow dryer and the structure of a volumizing and smoothing brush. 

The mixed bristles allow you to detangle and smooth in a single step, while the oval brush and rounded edges create perfectly tousled blowouts. 

Perfect for all lengths and textures, the ION generator and ceramic coating help dry hair from the inside out – think less time and, most importantly, less damage!

The Benefits

✔ Oval Brush Design = Smooth Hair

✔ Rounded Edges = High Volume and Curled Ends

✔ Lightweight = No Sore Grip

✔ 3 Heat & Speed Settings = Styling Flexibility 

✔ ION Generator = Fast Drying & Healthy Hair

✔ 1200 Watts = Powerful Air

✔ Ceramic Coating = Even Heat Distribution

✔ Cool Tips Design = Easy Guiding 

✔ Mixed Bristles = Detangling & Smoothing 

The Details

Easy Blo One-Step Hair Dryer and Volumizer delivers gorgeous volume and brilliant shine in one seamless step. 

The unique oval brush design and curved sides smooth your hair while the round edges create volume at the roots, resulting in gorgeous salon-like blowouts. We made it 20% lighter than most dryer brushes on the market (yep, we did the math) to allow for easier styling and no sore grip.

The brush has tangle-free combination bristles: the nylon pin bristles (with comfortable round tips) quickly detangle, while the tufted bristles (with boar technology) gently grip the hair to smooth and add shine.

The Easy Blo has three heat and speed settings for styling flexibility, Ionic Technology to reduce damage and drying time, and dynamic ceramic coating to evenly distribute heat.

Get the style you want with less heat damage! Winner of Allure Best of Beauty 2022 for Best Multitasker, our Sunny Styler is an innovative hair iron that cools your hair as you style it. Designed to straighten and curl, Sunny Styler’s air flow technology locks in your style and increases shine without drying you out.  

The Sunny Styler is designed with 360° air venting technology to instantly cool and set your hair after styling. The best part? It’s designed with an air vent toggle, so you choose when to cool off! We also fitted it with ceramic tourmaline plates for even heat distribution, rounded edges, and cool-touch tips for easy handling. 

Benefits

✔ 360° Air Venting = No Overheating 

✔ Adjustable Temperature (280°– 430°) = Choose Your Temp

✔ 30-Second Heat-Up = Begin Styling Faster

✔ Ceramic Tourmaline Plates = Shiny, Smooth, and Even Results

✔ Rounded Edges = Optimized Curls and Waves

✔ Light-Tension Handle = Easier Styling

✔ Air Venting Toggle = Control Air Flow

✔ Cool-Touch Technology = Easy Handling and Maneuvering 

✔ Extended Length Swivel Cord = Max Mobility

✔ Designed to Curl or Straighten = Versatility 

✔ Dual Voltage = Travel Ready

✔ 1-hour Auto Shut-Off = Safety

The Details

Our new Sunny Styler features ceramic plates with tourmaline coating for smooth gliding and even heat distribution, all while reducing thermal damage. Its built-in air vents help instantly cool your hair strands after styling to keep the damage away and boost your natural shine. Unlike other air-venting technology, the Sunny Styler has 360° air vents, making curling or straightening a breeze. 

The Sunny Styler is designed with a light tension handle and rounded edges to make styling easy. With five heat settings and an airflow toggle, styling has never been so safe and easy for your locks. 

What’s your mood? The Mood Starter Kit is here to create a hairstyle that matches your mood with three interchangeable barrel attachments and one lightweight, ergonomic handle.

Meet the moods:

Wand – For flirty tousled curls

Waver – For casual beach waves (modeled after our award-winning Babe Waves!)

Curling Iron – For Hollywood glam curls

Our 1-inch Mood Starter Kit is designed for all hair lengths and helps create tighter results in your waves and curls. The slimmer barrel also helps style and lock resistant hair into place.

One handle, endless options (no matter your mood). 

Benefits

Wand, Curling Iron, & Waver:

✔ Ceramic Barrels = Shiny, Smooth, and Fast Results

✔ Long Barrel Lengths (6.5” - 7.5”) = Style Any Hair Length

✔ 1-inch Barrels = Tighter Curls for Heat-Resistant Hair

✔ Crease-Free Clamp = Natural-Looking Curls

✔ Cool Tips = Easy Handling and Maneuvering

✔ Heat Resistant Wand Glove = Keep Hands Cool

✔ Sectioning Clips = Salon-Quality Styling

✔ Compact Design = Travel-Ready

Handle:

✔ Lightweight & Ergonomic = Easy Hold For Long Styling

✔ Low Button Placement = Fuss-Free Styling

✔ Velvet Touch Handle = Comfy Grip

✔ Adjustable Temperature (Up to 210°) = Choose Your Temp 

✔ Dual Voltage = Travel Ready

✔ Digital Dial = Instant Heat Control

✔ Extended Cord Length = Max Mobility

The Details

Our Mood Starter Kit features three interchangeable attachments to achieve any hairstyle in one easy tool. Create beachy waves, defined curls, or a tousled texture with this all-in-one styling device. 

The hair waver, curling iron, and curling wand barrel attachments are longer than average to ensure all hair lengths can be styled. The curling iron and wand are 6.5 inches, and the hair waver (modeled after our award-winning Babe Waves Hair Waver) is 7.5 inches to curl and wave long and short tresses.

It’s crafted with 1-inch thick ceramic barrel attachments for heat-resistant hair to hold curls, a lightweight ergonomic handle for easy handling, and a digital temperature control function for protecting against heat damage. The Mood Starter kit offers endless options for styling, no matter your mood.

The starter kit includes:

• Curling iron
• Curling wand
• Hair waver
• Ergonomic handle
• Heat-protective glove
• Sectioning clips
• Carrying case

High Gloss Finish

This non-greasy glossing serum combines the conditioning benefits of an oil with the shine power of a serum. Pop & Lock has real sparkles that give you the ultimate shine that will blind your haters. The ultra-light serum protects against UV rays giving you 3 levels of heat protection! It seals split ends and locks down the cuticle leaving you with a sparkling high gloss finish that you dreamed of. 

We recommend using a little bit of Pop & Lock after waving or curling to help define your style and leave you feeling shiny & bright. 

Trademark Beauty's Sectioning Clips are an essential piece for styling and sectioning. The pointed tip makes clean sectioning a breeze. The wide toothed grip secures large sections for all hair densities. The hinged design adjusts to bulk hair sections and won't leave a dent. These heavy-duty crocodile clips are designed for easy opening and have finger rests for easy handling. Trademark Beauty's Sectioning Clips are a must have!

• Available in packs of 6 
• Easy to open 
• Heavy-duty 
• Pointed tip 
• Great for all hair types and lengths 

Raise the Root is perfect for anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat day 2 hair a boost. Color-safe styling product.

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

• Long lasting lift, body and fullness
• Not stiff, sticky or brittle
• Won’t yellow or darken color
• Use on damp or dry hair
• No parabens, no sulfates, cruelty-free, gluten-free

Get hot girl summer ready with cool, effortless beach waves.

Meet our latest addition to the award-winning Babe Waves family: Babe Waves X.

Fitted with tourmaline plates and slim barrels, Babe Waves X creates perfect beach waves no matter your hair length or texture. 

Why tourmaline? Easy. It gives you:

• Shinier hair
• Smoother gliding
• Faster results

All while preventing heat damage. 

Have short hair? Not a problem. Have fine hair? Babe Waves X has got you. Whether you are island hopping or staying local, you can have big, beautiful beach waves no matter where your summer takes you.

Beach sand and salty air not included.* 

The Details:

We designed the slimmer, lightweight hair waver Babe Waves X with two barrels to make it easier to use on all hair lengths and textures. 

It features multidimensional, 1.25” tourmaline curved plates to create perfect, loose beach waves every time. The tourmaline plates generate millions of negative ions, which help heat your hair evenly, reduce static, frizz, and damage, and protect your hair cuticle. The Babe Waves X is perfect for styling without excessive heat and requires no skill to use. 

It has safety features auto shut-off after 1 hour and a temperature range between 355°F and 430°F.

Benefits:

✔ 1.25” tourmaline ceramic barrels = faster results

✔ Multidimensional curved plates = looser waves

✔ Generates millions of ions = shinier hair

✔ Three temperatures = suitable for all hair types

✔ 1-hour auto shut-off = safety

✔ Dual voltage = travel ready

✔ 360° swivel cord = easy maneuvering

✔ 2-year limited warranty = guarantee 

✔ 40-second heat up = time-saving

LEAVES NOTHING BEHIND BUT CLEAN, FRESH,
GLOSSY HAIR.  PERIOD. 
The first safe, smart, sulfate-free shampoo made  WITHOUT ANY TYPICAL INGREDIENTS,  found in most shampoos, that make hair dull or cause thinning and hair loss.

ONE SHAMPOO DOES IT ALL!
Keeps your color bright and glossy. 
Keeps your hair its thickest. 
Keeps extensions from slipping…
keeps your hair and scalp fresh and healthy.

WHO’S IT FOR?
One shampoo for everyone! Gentle sulfate-free formula delivers your ultimate dream clean.

IDEAL FOR:

• Anyone who colors their hair and wants to keep the color fresh, pure and WOW! 
• Anyone worried about hair loss or thinning hair.  Our “no-residue” formula has no  “stay behind” ingredients that can build up and impede new hair growth.
• Anyone with extensions. Our shampoo doesn’t  contain silicones or conditioners that loosen glue. 

WHAT DOES IT DO?
Leaves hair and scalp clean and fresh without depositing ingredients (found in most shampoos) that make hair dull, clog follicles and cause hair thinning and loss.

WHAT MAKES IT DIFFERENT

Color Security Shampoo is FREE OF:

• Stay-behind ingredients that stick to hair and scalp, blocking healthy growth, including:
• Silicones (which block moisture from the hair)
• Conditioning agents (which can build up if not properly washed out)
• Thickening agents (which can clog hair follicles and cause hair loss)
• Pearlizing agents (which can dull your color)
• Organic oils  (used to make “natural” claims, these too can clog hair follicles)

Gentle and safe to use whenever your hair needs washing… even every day.
Apply a coin size amount to wet hair and massage into a lather. Rinse.
Follow with Color Wow Security Conditioner and style as usual.

Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.

SWAP DRY, BRITTLE, STRAW-LIKE HAIR FOR SILKY, SLEEK AND SUPPLE LOCKS EVERY TIME YOU BLOW-DRY

Coconut-infused Dream Cocktail is a leave-in treatment that hydrates hair from the inside out. Vital, nutrients—like coconut oil—are activated by heat to smooth, silken and improve the overall quality of every strand. Use every time you blow dry to restore moisture, revealing silky, supple, glossy and hydrated hair.
Pro Tip: Apply Kale-infused Dream Cocktail first to strengthen hair by 50%

THE PROBLEM:
Healthy, unprocessed hair strands are surrounded by a lipid membrane layer that locks in moisture and keeps cuticles tight; but if you heat-style or color-process, the hair follicles can be destroyed, resulting in rough, dyr and straw-like texture.

THE SOLUTION:
Coconut-infused Dream Cocktail, mimics and replaces the lost lipid layer with a proprietary complex made up of a hair fortifying treatment and coconut oil. Your hair is transformed into a smooth, healthy glossy surface and has renewed bouancy.  

Tame Your Mane Smoothing Brush is the solution to your tangle problems!

Do you have any of these mane concerns?

• Messy knots after sleeping
• Tangled wet hair
• Breakage while brushing

Well, Tame Your Mane is on the job! Perfect for wet or dry hair, this brush keeps your tresses glossy, smooth, and protected.

Worried about hair health? The synthetic bristles gently protect against breaking hair.

Have big, messypainful knotting after showering? Tame Your Mane expertly detangles without any painful pulling.

Treat your mane with Tame Your Mane Smoothing Brush.

The Details:

​​Tame Your Mane is an iconic synthetic, dual-length bristle brush that works on both wet or dry hair. The flexible nature of the dual bristles allow you to smooth and detangle without snagging or pulling. 

Protect your tresses and make them shine with your new favorite brush.

The Benefits:

✔ Good for wet or dry hair

✔ Detangles

✔ Shines

✔ Smoothes

✔ Defrizzes

✔ Reduces breakage

Gone are the days of needing multiple combs and brushes to care for your tresses. Tame Your Mane Smoothing Brush is designed to handle any hair texture, length, wetness-level, and styling needs.

How does it do this? Easy! Through careful testing to find the best silicone bristles in the game. 

Here’s a quote from our founder on why this development was necessary!

“After months of development, we have created the perfect sized brush with dense, synthetic dual-length bristles that can gently detangle both wet and dry hair. The silicone bristles are expertly assorted to apply tension when you need it and to bend when you don’t.”

PRE-ORDER : SHIPS 2/21

Get the style you want with less heat damage! Winner of Allure Best of Beauty 2022 for Best Multitasker, our Sunny Styler is an innovative hair iron that cools your hair as you style it. Designed to straighten and curl, Sunny Styler’s air flow technology locks in your style and increases shine without drying you out.  

The Sunny Styler is designed with 360° air venting technology to instantly cool and set your hair after styling. The best part? It’s designed with an air vent toggle, so you choose when to cool off! We also fitted it with ceramic tourmaline plates for even heat distribution, rounded edges, and cool-touch tips for easy handling. 

Benefits

✔ 360° Air Venting = No Overheating 

✔ Adjustable Temperature (280°– 430°) = Choose Your Temp

✔ 30-Second Heat-Up = Begin Styling Faster

✔ Ceramic Tourmaline Plates = Shiny, Smooth, and Even Results

✔ Rounded Edges = Optimized Curls and Waves

✔ Light-Tension Handle = Easier Styling

✔ Air Venting Toggle = Control Air Flow

✔ Cool-Touch Technology = Easy Handling and Maneuvering 

✔ Extended Length Swivel Cord = Max Mobility

✔ Designed to Curl or Straighten = Versatility 

✔ Dual Voltage = Travel Ready

✔ 1-hour Auto Shut-Off = Safety

The Details

Our new Sunny Styler features ceramic plates with tourmaline coating for smooth gliding and even heat distribution, all while reducing thermal damage. Its built-in air vents help instantly cool your hair strands after styling to keep the damage away and boost your natural shine. Unlike other air-venting technology, the Sunny Styler has 360° air vents, making curling or straightening a breeze. 

The Sunny Styler is designed with a light tension handle and rounded edges to make styling easy. With five heat settings and an airflow toggle, styling has never been so safe and easy for your locks. 

What’s your mood? The Mood Starter Kit is here to create a hairstyle that matches your mood with three interchangeable barrel attachments and one lightweight, ergonomic handle.

Meet the moods:

Wand – For flirty tousled curls

Waver – For casual beach waves (modeled after our award-winning Babe Waves!)

Curling Iron – For Hollywood glam curls

Our 1.25-inch Mood Starter Kit is perfect for shoulder-length or long hair and for hair that holds curls well. It’s also perfect for creating a loose, casual result.

One handle, endless options (no matter your mood). 

Benefits

Wand, Curling Iron, & Waver:

✔ Ceramic Barrels = Shiny, Smooth, and Fast Results

✔ Long Barrel Lengths (6.5” - 7.5”) = Style Long Hair 

✔ 1.25-inch Barrels = Loose Waves & Curls

✔ Crease-Free Clamp = Natural-Looking Curls

✔ Cool Tips = Easy Handling and Maneuvering

✔ Heat Resistant Wand Glove = Keep Hands Cool

✔ Sectioning Clips = Salon-Quality Styling

✔ Compact Design = Travel-Ready

Handle:

✔ Lightweight & Ergonomic = Easy Hold For Long Styling

✔ Low Button Placement = Fuss-Free Styling

✔ Velvet Touch Handle = Comfy Grip

✔ Adjustable Temperature (Up to 210°) = Choose Your Temp 

✔ Dual Voltage = Travel Ready

✔ Digital Dial = Instant Heat Control

✔ Extended Cord Length = Max Mobility

The Details

Our Mood Starter Kit features three interchangeable attachments to achieve any hairstyle in one easy tool. Create beachy waves, defined curls, or a tousled texture with this all-in-one styling device. 

The hair waver, curling iron, and curling wand barrel attachments are longer than average to ensure all hair lengths can be styled. The curling iron and wand are 6.5 inches, and the hair waver (modeled after our award-winning Babe Waves Hair Waver) is 7.5 inches to curl and wave long and short tresses.

It’s crafted with 1.25-inch thick ceramic barrel attachments for loose results on long hair, a lightweight ergonomic handle for easy handling, and a digital temperature control function for protecting against heat damage. The Mood Starter kit offers endless options for styling no matter your mood.

The starter kit includes:

• Curling iron
• Curling wand
• Hair waver
• Ergonomic handle
• Heat-protective glove
• Sectioning clips
• Carrying case

EXTRAAA Hair Glitter in Silver

Be EXTRAAA with Trademark's Hair Glitter! We used ultra-fine iridescent glitter that sparkles with or without KiraKira. This glitter gel comes in a fine tip applicator bottle that makes it as easy to use as it is to remove! Washes out easy with shampoo. But don't worry, It won't come out before you want it to. This fast-drying formula will hold up no matter how many hair flips or pony tail spins you do.

Fabulous hair is in your future with Color Wow Dream Coat humidity spray.

Color chemicals leave hair porous and vulnerable to humidty, moisture gets in and hair frizzes. Inspired by new textile technology, DREAM COAT covers each hair strand with an invisible waterproofing technique meant to seal, moisturize and lock in shine. An absolute must for anyone looking to fight frizzy hair or achieve Chris Appleton's signature glass hair styles.

Heat-activated polymer compresses, tightens and seals hair strands
Hair is supernaturally-sleek, smooth and silky
No build up, greasy feeling or weighing hair down
Activated by heat, results last 3–4 shampoos

“The key to fighting frizz is about controlling moisture and sealing the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that form a heavy coat on the hair’s surface, Dream Coat uses a groundbreaking, heat-activated polymer technology that is provides lightweight hydration. It evenly distributes onto the hair’s surface, and when heat-activated, forms an invisible, hydrophobic matrix."
-Dr Joe Cincotta, PhD and Chief Chemist at Color Wow

This iconic hair and skin trio includes:  

Jojoba Oil Repairing Elixir - 2 oz (60 mL)

Vitamin and nutrient rich, this 100% cold-pressed Jojoba Oil Elixir will transform your hair and skin. Perfect for natural hair, use it as a deeply hydrating treatment to seal and nourish hair strands. Pro tip: add it to your conditioners to protect against breakage and split ends. Jojoba Oil promotes a healthy scalp while adding shine, softeness and volume. Non-pore-clogging properties, it can be used as a makeup remover as well as a skin treatment to reduce stretch marks, scars, and dryness. Jojoba Oil is also known to regulate oily skin and bring about balance and rejuvenation.

Suggested Use :
Hair:
Apply evenly from midshaft to ends. Leave in for 20 minutes (or overnight as pre-shampoo treatment).
For scalp and dandruff treatment: add 1–2 drops directly into palms and massage into scalp.

Skin:
In the AM or PM, warm 3-4 drops in your hands and press into your skin before moisturizing.
Massage into your face. (This should be the last step in your skincare routine (other than SPF.)
Caution: For external use only. Avoid contact with eyes. Apply on small area first to test for allergies. Discontinue use if irritation occurs. Keep out of reach of children.
Ingredient: Cold-pressed Jojoba Oil


Argan Oil Protecting Elixir - 2 oz (60 mL)

Commonly referred to as Moroccan Oil, Argan Oil has the power to fade hyperpigmentation and reduce dark spots while also giving skin extra hydration. Protect hair and heal split ends with this exilir that also protects the hair from heat damage.

Suggested Use:
Hair:
Apply to hair evenly from midshaft to ends. Leave in for 20 minutes (or overnight as pre-shampoo treatment).
Mix with your favorite conditioner for added moisture and repairing.
Add a few drops to the palm of your hand and rub it in before applying to wet hair as a smoothing treatment and heal and treat split ends.

Skin:
In the AM or PM, warm 3–4 drops in your hands and press into your skin after your moisturizer.
Use under eyes to intensely hydrate and reduce appearance of fine lines.
Can be used to hydrate and soften entire body or to condition the cuticles.
Caution: For external use only. Avoid contact with eyes. Apply on small area first to test for allergies. Discontinue use if irritation occurs. Keep out of reach of children.
Ingredient: Cold-pressed Argan Oil

Castor Oil Conditioning Elixir- 2 oz (60 mL)

Attain glowing skin and long, lustrous hair with our refined, cold-pressed Castor Oil Elixir. Perfect for dry hair, skin, and nails, this oil is rich in humectants to hydrate, heal and nourish. Being a thicker oil, Castor oil works best mixed with other products, aiding in absorption and efficacy. When applied to the lashes and brows, Castor oil helps to promote a healthier follicle, encouraging hair growth.

Suggested Use:
Hair:
Apply to hair evenly from midshaft to ends or massage a few drops into your scalp. Leave in for 20 minutes (or overnight as pre-shampoo treatment).
To condition brows or lashes, apply with a clean mascara wand or cotton swab.
Skin:
Apply a few drops onto fingertips and dab on the undereyes to reduce puffiness.
Any excess can be applied directly to your lips for hydration.
Can be used to soften the cuticles.
Caution: For external use only. Avoid contact with eyes. Apply on small area first to test for allergies. Discontinue use if irritation occurs. Keep out of reach of children.

Ingredient: Cold-pressed Castor Oil

Blo & GO! Blow-dry your hair in a fraction of time with the Speedy Blo Hair Dryer. Smooth frizz and flyaways fast using our advanced Ionic technology integrated into our ultra-lightweight, durable dryer that is built to last. Speedy Blo is a compact hair dryer perfect for customizing your blowout to your specific texture with 3 heat settings and 2 speed settings. Lock in your sleek style with the cool shot button helping to tame fluffy hair and keep it silky. Available in two colors and complete with 3 nozzles to concentrate airflow, create volume and define curls. Extend your dryer’s lifespan by routinely cleaning the lint filter under the easily removed end cap and store using the handy hanging hook. 

• Advanced ionic technology- negative ions attract positive ions helping hair to dry faster as well as sealing the hair cuticle retaining moisture for shinier, healthier hair.
• Up to 30% faster dry time
• Ultra-lightweight- Weighs just over one pound
• Compact & Durable- ideal for travel!
• Professional strength- nearly 2000 watts of power
• 3 heat settings & 2 speed settings
• Cool shot button to keep your style sleek
• 2 Concentrators & a Diffuser
• Extra-long cord length

• NO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning it brassy
• Instantly smooths, detangles, hydrates and silkens color-treated hair using ONLY translucent, non-color-corrupting agents
• Formulas for fine-to-normal and normal-to thick textures

The ideal partner to Color Security Shampoo, this Conditioner with eight translucent conditioning agents is essential for detangling and smoothing chemically-compromised, color-treated hair.
Available in two formulas (for fine-to-normal and normal-to thick textures) it contains:

• no dulling, or darkening agents
• no conditioning agents that oxidize on the hair, corrupting color and turning it brassy
• no pearlizing agents
• no parabens

Features color-shielding Sealicon™ complex, which delivers a protective, high-gloss finish. Available in two formulas:
“fine-to-normal”, a lightweight, anti-flattening formula for fine/thin color-treated hair
“normal-to-thick”, a smoothing, cuticle-sealing formula for normal, coarse or curly color-treated hair

After shampooing with Color Security Shampoo, apply a small amount to wet hair, starting about 2 inches from scalp, and distribute evenly along hair strand to ends. Rinse thoroughly with warm water. Style as desired.

CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE
THOROUGHLY WITH CLEAN WATER.

 

Ingredients: 

Aqua (Water), Cetearyl Alcohol, Dimethicone, Behentrimonium Chloride, Amodimethicone, Butylene glycol, Fragrance (Parfum), Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Panthenol, Polyquaternium-7, DMDM Hydantoin, Persea Gratissima (Avocado) Oil, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Ceteareth-20, Citric Acid, Argania Spinosa Kernel Oil, Sorbitan Oleate, Cyclopentasiloxane, Hydrolyzed Wheat Protein, Disodium EDTA, Trideceth-12, Dimethiconol, Iodopropynyl butylcarbamate, Sodium Benzoate, Cetrimonium chloride, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Linalool, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene

Get hot girl summer ready with cool, effortless beach waves.

Meet our latest addition to the award-winning Babe Waves family: Babe Waves X.

Fitted with tourmaline plates and slim barrels, Babe Waves X creates perfect beach waves no matter your hair length or texture. 

Why tourmaline? Easy. It gives you:

• Shinier hair
• Smoother gliding
• Faster results

All while preventing heat damage. 

Have short hair? Not a problem. Have fine hair? Babe Waves X has got you. Whether you are island hopping or staying local, you can have big, beautiful beach waves no matter where your summer takes you.

Beach sand and salty air not included.* 

The Details:

We designed the slimmer, lightweight hair waver Babe Waves X with two barrels to make it easier to use on all hair lengths and textures. It features multidimensional, 1.25” tourmaline curved plates to create perfect, loose beach waves every time. The tourmaline plates generate millions of negative ions, which help heat your hair evenly, reduce static, frizz, and damage, and protect your hair cuticle. The Babe Waves X is perfect for styling without excessive heat and requires no skill to use. 

It has safety features auto shut-off after 1 hour and a temperature range between 355°F and 430°F.

Blo & GO! Blow-dry your hair in a fraction of time with the Speedy Blo Hair Dryer. Smooth frizz and flyaways fast using our advanced Ionic technology integrated into our ultra-lightweight, durable dryer that is built to last. Speedy Blo is a compact hair dryer perfect for customizing your blowout to your specific texture with 3 heat settings and 2 speed settings. Lock in your sleek style with the cool shot button helping to tame fluffy hair and keep it silky. Available in two colors and complete with 3 nozzles to concentrate airflow, create volume and define curls. Extend your dryer’s lifespan by routinely cleaning the lint filter under the easily removed end cap and store using the handy hanging hook. 

• Advanced ionic technology- negative ions attract positive ions helping hair to dry faster as well as sealing the hair cuticle retaining moisture for shinier, healthier hair.
• Up to 30% faster dry time
• Ultra-lightweight- Weighs just over one pound
• Compact & Durable- ideal for travel!
• Professional strength- nearly 2000 watts of power
• 3 heat settings & 2 speed settings
• Cool shot button to keep your style sleek
• 2 Concentrators & a Diffuser
• Extra-long cord length

MAKE YOUR HAIR 50% STRONGER EVERY TIME YOU BLOW DRY

Kale-infused Dream Cocktail, with sulfur rich sea kale, is a leave-in treatment that turns blow drying from a hair stressing session into a serious strengthening treatment. Featuring sulfur-rich sea kale, this leave-in treatment strengthens hair with vital-rich nutrients activated by heat, known to fortify and imrpove the overall texture and quality of every strand. 

THE PROBLEM:
Damaged hair breaks easily is naturally dehydrated or has become fragile due to chemical processing. Hair color chemicals destroy the hair’s internal cysteine bonds, making the strands fragile and prone to breakage.

THE SOLUTION:
Discover Kale-infused Dream Cocktail with sulfur-rich sea kale, protein-building Amino Acids and B Vitamins. It reinforces vital internal bonds to strengthen hair and restore resilience and is clinically proven to reduce breakage by 50% with just one use.

• NO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning it brassy
• Instantly smoothes, detangles, hydrates and silkens color-treated hair using ONLY translucent, non-color-corrupting agents
• Formulas for fine-to-normal and normal-to thick textures
• • no dulling, or darkening agents
  • no conditioning agents that oxidize on the hair, corrupting color and turning it brassy
  • no pearlizing agents or waxes
  • no parabens

  Features color-shielding Sealicon™ complex, which delivers a protective, high-gloss finish. Available in two formulas: “fine-to-normal”, a lightweight, anti-flattening formula for fine/thin color-treated hair “normal-to-thick”, a smoothing, cuticle-sealing formula for normal, coarse or curly color-treated hair

EXTRAAA Hair Glitter in Pink

Be EXTRAAA with Trademark's Hair Glitter! We used ultra fine iridescent glitter that sparkles with or without KiraKira. This glitter gel comes in a fine tip applicator bottle that makes it as easy to use as it is to remove! Washes out easy with shampoo. But don't worry, It won't come out before you want it to. This fast-drying formula will hold up no matter how many hair flips or pony tail spins you do.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A spiral-shaped hair tie that provides strong, traceless hold and extreme comfort, now with an elegant new look.

Key benefits:
- Delicate look
- Strong grip with hair-loving, wearable comfort
- Non-soaking, and great for updos
- Gentle to prevent breakage

If you want to know more…
This hair tie’s tighter spirals provide a very delicate look, making it the perfect tool for a stylish office hairdo or for a chic evening look. It can also be worn as a fashionable bracelet. 

What else you need to know:
Modern hairdos for any occasion can now be easily and quickly done—with no need for hair clips or bobby pins. Created with artificial resin, the surface is also suited for those with allergies and neurodermatitis.

EXTRAAA Hair Glitter in Gold 

Be EXTRAAA with Trademark's Hair Glitter! We used ultra-fine iridescent glitter that sparkles with or without KiraKira. This glitter gel comes in a fine tip applicator bottle that makes it as easy to use as it is to remove! Washes out easy with shampoo. But don't worry, It won't come out before you want it to. This fast-drying formula will hold up no matter how many hair flips or pony tail spins you do.

Cut your blow-dry time by 30% with this unique alcohol-free spray. 

• Faster, less damaging blow drying

• Heat protection + hydrating, strengthening proteins

• Helps prevent dehydration, damage, color fade

• Alcohol-free, no parabens, no sulfates, cruelty-free, gluten-free

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A spiral-shaped hair tie that provides strong, traceless hold and extreme comfort, now with an elegant new look.

Key benefits:
- Delicate look
- Strong grip with hair-loving, wearable comfort
- Non-soaking, and great for updos
- Gentle to prevent breakage

If you want to know more…
This hair tie’s tighter spirals provide a very delicate look, making it the perfect tool for a stylish office hairdo or for a chic evening look. It can also be worn as a fashionable bracelet. 

What else you need to know:
Modern hairdos for any occasion can now be easily and quickly done—with no need for hair clips or bobby pins. Created with artificial resin, the surface is also suited for those with allergies and neurodermatitis.

EXTRAAA Hair Glitter in Blue 

Be EXTRAAA with Trademark Beauty's Hair Glitter! We used ultra-fine iridescent glitter that sparkles with or without KiraKira. This glitter gel comes in a fine tip applicator bottle that makes it as easy to use as it is to remove! Washes out easy with shampoo. But don't worry, It won't come out before you want it to. This fast-drying formula will hold up no matter how many hair flips or pony tail spins you do.

Instantly cover grays, touch up highlights, fill in sparse areas

For all hair types, especially for color-treated hair, graying hair and thinning hair

Benefits

✔ Easy, instant, precise: just press, no mess!

✔ Temporary color stays until shampoo’d out (you can swim in it!)

✔ Great value! 6 months to 1 year usage for one compact

The Details

Reflective mineral powder for a multi-dimensional, natural look that is never stiff, sticky, or waxy like mascaras, crayons and sprays. No waxes, no dyes, no PPD’s + cruelty-free

The best all-in-one curl enhancing product!

WHY WE LOVE IT:

• Multi-award winning ultra-light spray
• For glossy, defined waves and curls
• Creates frizz-free, bouncy, “no crunch” curls
• Alcohol-free, no parabens, no sulfates, cruelty-free, gluten-free

WHO SHOULD USE IT:

Curly girls and guys with unruly Type 2 waves or Type 3 curls. Dry, dehydrated, frizzy hair. Difficult to manage coily hair and tight curls.

Castor Oil Daily Elixir - 2 oz. (60 ML)

Attain glowing skin and long, lustrous hair with our refined, cold-pressed Castor Oil Elixir. Perfect for dry hair, skin, and nails, this oil is rich in humectants to hydrate, heal and nourish. Being a thicker oil, Castor oil works best mixed with other products, aiding in absorption and efficacy. When applied to the lashes and brows, Castor oil helps to promote a healthier follicle, encouraging hair growth.

Smoothing: Castor Oil is known to penetrate the skin on a deeper level, aiding it's healing properties to help boost collagen and elastin resulting in smoother, firmer skin keeping you looking refreshed. This elixir penetrates hair strands, protecting them from split ends and damage.

Hydration: Castor Oil contains a hydrating fatty acid, Ricinoleic Acid known to hydrate the hair and skin, sealing in moisture. Ideal for chapped, flaky, and severely dry skin.

Detoxifying: Castor Oil has antimicrobial and antibacterial properties, fighting bacterial growth which can lead to acne or inflamed skin. Also effective as an anti-inflammatory oil, soothing dry and distressed skin.

Peta Approved, Cruelty-Free, Recyclable

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A spiral-shaped hair tie that provides strong, traceless hold and extreme comfort, now with an elegant new look.

Key benefits:
- Delicate look
- Strong grip with hair-loving, wearable comfort
- Non-soaking, and great for updos
- Gentle to prevent breakage

If you want to know more…
This hair tie’s tighter spirals provide a very delicate look, making it the perfect tool for a stylish office hairdo or for a chic evening look. It can also be worn as a fashionable bracelet. 

What else you need to know:
Modern hairdos for any occasion can now be easily and quickly done—with no need for hair clips or bobby pins. Created with artificial resin, the surface is also suited for those with allergies and neurodermatitis.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A spiral-shaped hair tie that provides strong, traceless hold and extreme comfort, now with an elegant new look.

Key benefits:
- Delicate look
- Strong grip with hair-loving, wearable comfort
- Non-soaking, and great for updos
- Gentle to prevent breakage

If you want to know more…
This hair tie’s tighter spirals provide a very delicate look, making it the perfect tool for a stylish office hairdo or for a chic evening look. It can also be worn as a fashionable bracelet. 

What else you need to know:
Modern hairdos for any occasion can now be easily and quickly done—with no need for hair clips or bobby pins. Created with artificial resin, the surface is also suited for those with allergies and neurodermatitis.

Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled

What it is:
A spiral-shaped hair tie that provides strong, traceless hold and extreme comfort, now with an elegant new look.

Key benefits:
- Delicate look
- Strong grip with hair-loving, wearable comfort
- Non-soaking, and great for updos
- Gentle to prevent breakage

If you want to know more…
This hair tie’s tighter spirals provide a very delicate look, making it the perfect tool for a stylish office hairdo or for a chic evening look. It can also be worn as a fashionable bracelet. 

What else you need to know:
Modern hairdos for any occasion can now be easily and quickly done—with no need for hair clips or bobby pins. Created with artificial resin, the surface is also suited for those with allergies and neurodermatitis.

Argan Oil Protecting Elixir- 2 oz (60 ML)

Indulge in our pure, cold-pressed Argan Oil Elixir to nourish the hair and skin while protecting from daily stressors. Often referred to in the industry as Moroccan oil, Argan oil is a luxurious light oil that quickly penetrates the hair and skin without feeling greasy. It has the power to fade hyperpigmentation and reduce dark spots while also giving your skin the extra hydration it deserves. Mend split ends and broken hair with this powerful oil that also protects the hair from heat damage caused by styling tools up to a temperature of 450 degrees.


Protection: Antioxidant-rich Argan oil helps protect your skin against the sun’s harmful rays as well as free radicals such as smoke, pollution, and ultraviolet light. Argan oil contains omega fatty acids that moisturize the hair shafts to help prevent breakage and split ends.

Hydration: With an abundance of Squalene and Vitamin E, Argan oil also boosts hydration while sealing in moisture in both the skin and hair.

Treats Skin Conditions: Argan oil’s natural healing properties provide an anti-inflammatory effect helping calm the skin from various skin conditions. Argan oil’s nutrients also help to regulate the overproduction of oil to regulate oily skin and promote scalp health to increase hair growth.

Caution: For external use only. Avoid contact with eyes. Apply on small area first to test for allergies. Discontinue use if irritation occurs. Keep out of reach of children. 

Peta Approved, Cruelty-Free, Recyclable

Pre-Shampoo Mineral Remover 

Detox spray removes dulling mineral and pollutant buildup, revealing lighter brighter color instantly. No peroxide, no dyes.

• Gentle treatment works in under 3 minutes
• Removes minerals (found in well water/hard water) that darken and distort your color
• Leaves hair softer, silkier, brighter
• No sulfates, no parabens, cruelty-free, gluten-free, vegan
• Gentle formula for healthier hair and scalp

In honor of Pride month we are bringing you our limited edition EXTRAAA Glitter Pride Pack!

Includes: Red, Orange, Yellow, Green, Blue & Purple

We used ultra fine iridescent glitter that sparkles with or without KiraKira. This glitter gel comes in a fine tip applicator bottle that makes it as easy to use as it is to remove! Washes out easy with shampoo. But don't worry, It won't come out before you want it to. This fast drying formula will hold up no matter how many hair flips or pony tail spins you do.

EXTRAAA Hair Glitter in Red

Be EXTRAAA with Trademark's Hair Glitter! We used ultra-fine iridescent glitter that sparkles with or without KiraKira. This glitter gel comes in a fine tip applicator bottle that makes it as easy to use as it is to remove! Washes out easy with shampoo. But don't worry, It won't come out before you want it to. This fast-drying formula will hold up no matter how many hair flips or pony tail spins you do.