Raise the Root is perfect for anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat day 2 hair a boost. Color-safe styling product.

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

• Long lasting lift, body and fullness
• Not stiff, sticky or brittle
• Won’t yellow or darken color
• Use on damp or dry hair
• No parabens, no sulfates, cruelty-free, gluten-free

Instantly cover grays, touch up highlights, fill in sparse areas

For all hair types, especially for color-treated hair, graying hair and thinning hair

Benefits

✔ Easy, instant, precise: just press, no mess!

✔ Temporary color stays until shampoo’d out (you can swim in it!)

✔ Great value! 6 months to 1 year usage for one compact

The Details

Reflective mineral powder for a multi-dimensional, natural look that is never stiff, sticky, or waxy like mascaras, crayons and sprays. No waxes, no dyes, no PPD’s + cruelty-free

Cut your blow-dry time by 30% with this unique alcohol-free spray. 

• Faster, less damaging blow drying

• Heat protection + hydrating, strengthening proteins

• Helps prevent dehydration, damage, color fade

• Alcohol-free, no parabens, no sulfates, cruelty-free, gluten-free

Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair. 

• Easy to use, instant transformation!
• Powerful detangler reduces breakage
• Strengthens strands to support healthy growth
• Moisturizes + defrizzes for smooth, silky, luxe texture 
• Like a whole new head of luxe, healthy-looking hair
• Ultralight, penetrating spray won’t weigh hair down 
• Heat protectant + UV protectant

Great or all hair types!

• FINE strands are plumped, with added body
• COARSE strands are softer, smoother
• FRIZZY strands are silkier and smoother
• DRY strands are hydrated and less brittle
• DAMAGED strands are fortified, more elastic

Meet The Smooth Brush, your new everyday essential for effortlessly glossy, tangle-free hair. Designed with flexible, dual-length bristles, it glides through knots on wet or dry hair, keeping your strands smooth, shiny, and protected with every stroke.

Whether you’re dealing with post-sleep tangles, fresh-out-of-the-shower knots, or breakage from brushing, this brush gives you the gentle control and silky results your routine’s been missing.

Here’s why you’ll love it:

✨ Dual-Length Synthetic Bristles – flex as they move through your hair to detangle without snagging or pulling

💧 Perfect for Wet or Dry Hair – smooths fresh shower strands and refreshes day-two hair with ease

🌟 Shine-Boosting Glide – distributes natural oils for glossy, light-reflecting smoothness

🌀 Frizz + Breakage Defense – reduces tension on the hair shaft to protect against unnecessary damage

💖 All-Texture Friendly – works on every hair type, length, and style

It’s simple where it should be, gentle where it matters, and effective every single time. The Smooth Brush takes the hassle out of detangling. Leaving you with soft, smooth, manageable hair all day long.

Here’s a quote from our founder on why this development was necessary!

“After months of development, we have created the perfect sized brush with dense, synthetic dual-length bristles that can gently detangle both wet and dry hair. The silicone bristles are expertly assorted to apply tension when you need it and to bend when you don’t.”

This season, bring on the holiday magic with the Babe Waves X and its trusty sidekicks! Perfect for anyone looking to make effortless waves and add a hint of sparkle to their style, this bundle has everything you need to feel glamorous for every gathering.

🌊 Babe Waves X: Our double-barrel hair waver is all about creating those stunning, loose, beachy waves. With a slim profile that works for any hair length, you’ll love the multidimensional curved plates that bring movement and flow to every strand. With four temperature settings and dual voltage, it’s perfect for your styling needs, no matter where the holidays take you!

🌟 Color Wow Style on Steroids Texturizing Spray: Amp up the volume and texture with a few spritzes of this non-sticky, weightless texturizing spray! Use it after you style for that voluminous “just-been-styled” look or before as a heat protectant to keep your waves healthy and bouncy. This magic mist is perfect for boosting texture and fullness without the crunch.

💫 Color Wow Pop and Lock Finishing Serum: Complete your look with a dose of shine! This lightweight serum tames flyaways and fluffiness, leaving your waves sleek, polished, and gleaming. Ideal for sealing in moisture and giving you that head-turning, glossy finish.

Unwrap beautiful, breezy hair that lasts from dawn till dusk! The Holiday Waves Bundle has all the essentials to create, style, and perfect waves that wow.

Meet your new styling essential: our Interchangeable Hair Iron, designed to elevate your hair routine! With a sleek pink handle and a versatile 1-inch wand attachment, this tool lets you effortlessly create loose curls or waves. The powerful heat range, up to 450°F, allows you to adjust the temperature for any hair type, ensuring flawless results every time.

The ceramic barrel delivers even heat distribution for reduced frizz and a smooth, glossy finish, while the cool tip ensures safe handling during styling. Lightweight and travel-friendly, it’s perfect for on-the-go touch-ups, complete with dual voltage compatibility for global use. Elevate your style with this must-have tool that blends performance with chic design!

Looking for more attachments?? We offer 6 more attachments, check them out in our shop!

Meet your new styling essential: our Interchangeable Hair Iron, designed to elevate your hair routine! With a sleek pink handle and a versatile 1.25-inch wand attachment, this tool lets you effortlessly create loose curls or waves. The powerful heat range, up to 450°F, allows you to adjust the temperature for any hair type, ensuring flawless results every time.

The ceramic barrel delivers even heat distribution for reduced frizz and a smooth, glossy finish, while the cool tip ensures safe handling during styling. Lightweight and travel-friendly, it’s perfect for on-the-go touch-ups, complete with dual voltage compatibility for global use. Elevate your style with this must-have tool that blends performance with chic design!

Looking for more attachments?? We offer 6 more attachments, check them out in our shop!

Introducing the ultimate styling companion: our interchangeable hair iron, designed to elevate your hair game! Featuring a chic pink handle, this versatile tool comes with a 1.25-inch curling iron attachment that lets you create gorgeous curls or waves with ease. With a powerful temperature range up to 450 degrees, you can customize your heat settings for all hair types, ensuring optimal results every time.

The ceramic barrel provides even heat distribution, reducing frizz and promoting a smooth finish, while the cool tip allows for safe handling during styling. Plus, its lightweight design ensures comfort, making it perfect for on-the-go touch-ups or travel, thanks to dual voltage compatibility. Embrace style and functionality with this must-have hair tool that combines performance and flair!

Looking for more attachments?? We offer 6 more attachments, check them out in our shop!

Bring on the magic with Babe Waves X and its trusty sidekicks! Perfect for anyone looking to make effortless waves and add a hint of sparkle to their style, this bundle has everything you need to feel glamorous for every gathering.

🌊 Babe Waves X: Our double-barrel hair waver is all about creating those stunning, loose, beachy waves. With a slim profile that works for any hair length, you’ll love the multidimensional curved plates that bring movement and flow to every strand. With four temperature settings and dual voltage, it’s perfect for your styling needs, no matter where the holidays take you!

🌟 Color Wow Style on Steroids Texturizing Spray: Amp up the volume and texture with a few spritzes of this non-sticky, weightless texturizing spray! Use it after you style for that voluminous “just-been-styled” look or before as a heat protectant to keep your waves healthy and bouncy. This magic mist is perfect for boosting texture and fullness without the crunch.

💫 Color Wow Pop and Lock Finishing Serum: Complete your look with a dose of shine! This lightweight serum tames flyaways and fluffiness, leaving your waves sleek, polished, and gleaming. Ideal for sealing in moisture and giving you that head-turning, glossy finish.

Unwrap beautiful, breezy hair that lasts from dawn till dusk! The Make Waves Bundle has all the essentials to create, style, and perfect waves that wow.

The Large Velcro Rollers Set is your go-to for creating soft, airy, salon-style waves right at home. Designed with bigger barrel sizes, this set adds smooth volume, gentle bend, and that bouncy, blown-out look that’s especially gorgeous on medium to long hair.

If you’ve been wanting that fluffy, effortless, bombshell finish, these rollers give you the lift and shape without heat and without the hassle.

Here’s why you’ll love it:

🎀 18 Large Velcro Rollers – secure hold made for achieving soft, voluminous waves

📏 Two Larger Roller Sizes, 6 cm and 4.8 cm – ideal for creating smooth body, loose curves, and that signature blowout shape

✨ 18 Matching Clips – provide extra grip for easy, worry-free styling

💗 Candy Pink Finish – cute, fun, and a pop of color in your hair routine

🧳 Pink and Yellow Carrying Case – perfect for travel, gym bags, or tidy storage at home

This set is perfect for longer hair or anyone who loves that gentle, bouncy wave instead of tight curls. With the Large Velcro Rollers Set, achieving soft, airy movement and salon-level volume is as simple as roll, set, and go.