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  • COLOR WOW Raise the Root - Trademark Beauty
  • COLOR WOW Raise the Root - Trademark Beauty
  • COLOR WOW Raise the Root - Trademark Beauty
  • COLOR WOW Raise the Root - Trademark Beauty
  • COLOR WOW Raise the Root - Trademark Beauty
  • COLOR WOW Raise the Root - Trademark Beauty
  • COLOR WOW Raise the Root - Trademark Beauty
  • COLOR WOW Raise the Root - Trademark Beauty

COLOR WOW Raise the Root

Regular price
Non-Dulling
Volumizing
Strong Hold

Raise the Root is perfect for anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat day 2 hair a boost. Color-safe styling product.

Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.

  • Long lasting lift, body and fullness
  • Not stiff, sticky or brittle
  • Won’t yellow or darken color
  • Use on damp or dry hair
  • No parabens, no sulfates, cruelty-free, gluten-free


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Spray onto damp or dry hair, concentrating at the roots. Style as desired.

Product Weight - 5 oz
Product Height - 7.5 inches

Alcohol Denat., Aqua/Water/EAU, PVP, VP/VA Copolymer, Panthenol, PEG-75 Lanolin, VP/Methacrylamide/Vinyl Imidazole Copolymer, Fragrance/Parfum, Propylene Glycol, Hydrolyzed Keratin, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Citric Acid, Linalool FORMULA #303-1

We love our products and know you will too. If you don’t, send it back! We will gladly offer your money back on any item returned in its original packaging within 30 days.

We do encourage you to try your item a few times before returning. Using a new beauty item can feel uncomfortable at first, but we develop products that are easy to use. If they don’t feel simple at first, use one of our many tutorials to guide you until you are able to achieve gorgeous results.

Don’t forget, we are here to help! If you need personalized tips and tricks or assistance with any of our items – please don’t hesitate to email us. You’ll be amazed by our response time. info@shoptrademarkbeauty.com

For our full return policy,CLICK HERE

Overall rating: 4.571429 / 5 from 28 reviews.

AI Generated Review Summary

COLOR WOW Raise the Root is a color-safe styling product that provides instant lift and volume for fine, flat, thin, or limp hair. It offers a bouncy style without stiff, sticky, or crunchy feel, and it lasts long without dulling or darkening hair color.

Summary topics

  • Immediate Volume: 21%
  • Hair Volume: 34%

Review topics: [].

Review highlights

  • "The scent is clean and my hair feels clean." — stephanie j.
  • "And it gives my hair luxurious body and volume starting at the roots!" — homeoffice
  • "It's never sticky, and it's absolutely weightless, so my hair stays great-looking all day long!" — homeoffice

Reviews

Great on wet or dry

"Great on wet or dry hair for added volume. My hair is thin & fine & I can't do without it!"

— Cheryl (5/5)

I am really impressed! I

"I am really impressed! I have thin, fine hair. Any kind of volume or boost product I have used is heavy, and dulls my hair. This stuff adds immediate volume, shine and it stays! I used this while blow drying with a round brush, spot spraying where i wanted lift. Love it! Worth every penny!"

— Charles M. (5/5)

It's easy to point and

"It's easy to point and spray (others take two hands). And it gives my hair luxurious body and volume starting at the roots! It's never sticky, and it's absolutely weightless, so my hair stays great-looking all day long!"

— homeoffice (5/5)

I was very excited to

"I was very excited to try this product and it did nit disappoint! I used this product after brushing out my wet hair. If you want volume or are lacking volume in your hair you need this root lifter! I highly suggest styling your hair after drying to get the full effect of the product. Do not use product if you do not intend on styling your hair (ie blowout, round brushing, or curling). I just feel like the extra volume is too much if not styled."

— josephine s. (4/5)

Use to add volume to

"Use to add volume to my hair will order again"

— bafish52 (5/5)

Great value for the money!

"Great value for the money! I was initially concerned about some negative comments about this, but it's a spritz, not an aerosol, so there are no added propellants. Holds great, can even run through hair with damp hands to reactivate the next day. I use it on damp and dry hair - never sticky. It's great!"

— Katherine (5/5)

I've tried this product however,

"I've tried this product however, it doesn't give my hair any lift that lasts."

— Debi (2/5)

my new favorite volume product!

"my new favorite volume product!"

— Laurie H. (5/5)

Love everything about this product

"Love everything about this product it gives volume, Shine and softness. Not sticky and styling lasts! I am huge consumer of many types hair products over a lifetime and this one is the BEST!"

— Susan H. (5/5)

It works

"It works"

— Paula D. (5/5)

Q&A