- Best selling
- Alphabetically, A-Z
- Alphabetically, Z-A
- Price, low to high
- Price, high to low
- Best selling
- Alphabetically, A-Z
- Alphabetically, Z-A
- Price, low to high
- Price, high to low
Hot Rod™ - Pink
$49.00Our Thermal Round Brush is the secret weapon your routine’s been missing. Designed with both infrared and ionic technology (most tools only pick one!), it smooths frizz, boosts shine, and lifts your hair into effortless, bouncy blowouts—no salon required.
Whether you're going for a sleek, polished look or soft, voluminous waves, this brush gives you the control and performance of a professional blowout—right from your bathroom mirror.
Here’s why you’ll love it:
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✨ Infrared + Ionic Technology – smooths frizz, seals in moisture, and boosts shine for that silky-swingy finish
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🔥 5 Adjustable Heat Settings – 250º,280º, 320º, 360º & 400º for all hair types
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🌀 Ceramic-Coated Barrel – distributes heat evenly to minimize damage and maximize style
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🖤 Nylon Bristles – detangle gently while gripping hair for tension and volume at the root with the 1.5 inch barrel
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💨 Faster Styling, Longer-Lasting Results – cuts down dry time while locking in your look
Other brushes may offer some of this technology. Ours offers it all—without compromising on quality or results.
It’s smooth where it counts, hot where it helps, and smart enough to know what your hair needs. The Thermal Round Brush is here to upgrade your mornings, one dreamy blowout at a time.
COLOR WOW Money Mist
$29.00Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair.
- Easy to use, instant transformation!
- Powerful detangler reduces breakage
- Strengthens strands to support healthy growth
- Moisturizes + defrizzes for smooth, silky, luxe texture
- Like a whole new head of luxe, healthy-looking hair
- Ultralight, penetrating spray won’t weigh hair down
- Heat protectant + UV protectant
Great or all hair types!
• FINE strands are plumped, with added body
• COARSE strands are softer, smoother
• FRIZZY strands are silkier and smoother
• DRY strands are hydrated and less brittle
• DAMAGED strands are fortified, more elastic
Breakthroughs that make it possible for Money Mist to work on every hair type ---
- “Adaptive technology”
Money Mist can adjust to an individual hair fiber’s needs due to the diversity of the size of molecules, the molecular weight and type of ingredients found in the formula. Each fiber is nourished with the precise level of peptides, hydration and conditioning it requires to strengthen, moisturize and smooth texture.
2. Proprietary Baolyzed Amino Complex
One of the keys to great hair is a strong cortex. When the cortex's crystalline interior becomes damaged – by chemical processing and heat tools – the hair loses strength and elasticity. Our Baolized Amino Complex easily penetrates the hair shaft to encourage crystal formation, and therefore helps to increase the strength, elasticity, and bounce of damaged fibers.
Hot Rod™ - Black
$49.00Our Thermal Round Brush is the secret weapon your routine’s been missing. Designed with both infrared and ionic technology (most tools only pick one!), it smooths frizz, boosts shine, and lifts your hair into effortless, bouncy blowouts—no salon required.
Whether you're going for a sleek, polished look or soft, voluminous waves, this brush gives you the control and performance of a professional blowout—right from your bathroom mirror.
Here’s why you’ll love it:
-
✨ Infrared + Ionic Technology – smooths frizz, seals in moisture, and boosts shine for that silky-swingy finish
-
🔥 5 Adjustable Heat Settings – perfect for fine, thick, curly, or color-treated hair
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🌀 Ceramic-Coated Barrel – distributes heat evenly to minimize damage and maximize style
-
🖤 Nylon Bristles – detangle gently while gripping hair for tension and volume at the root
-
💨 Faster Styling, Longer-Lasting Results – cuts down dry time while locking in your look
Other brushes may offer some of this technology. Ours offers it all—without compromising on quality or results.
It’s smooth where it counts, hot where it helps, and smart enough to know what your hair needs. The Thermal Round Brush is here to upgrade your mornings, one dreamy blowout at a time.
COLOR WOW Xtra Large
$26.00Bombshell Volumizer
Super-thick, super-full, super-luxe hair
Futuristic foamy froth with fortifying Bamboo volumizes fine, thin, limp hair without damage, dehydration or weighing hair down. Thick, voluminous hair results last for days.
WHY WE LOVE IT:
- Non-damaging, non-dehydrating, non-invasive hair volumizer
- Thickens strands without using the typical “thickening” ingredients such as alcohol, salt, or resins, that create volume by forcing up the cuticle so strands don’t lie flat
- Proprietary polymer/Bamboo blend surrounds each strand, mimicking “cuticle lifting” hair thickeners to create volume while allowing hair’s cuticle to remain closed and intact
- Hair feels natural and supple (not stiff, sticky or crispy)
- Gives flimsy, hard-to-style hair new “guts + grab” texture that can hold a style
- Texture, body and voluminous results last for days
Color Wow Money Masque
$45.00Money Masque Deep Hydrating Hair Treatment is the secret to achieving soft, silky, healthy-looking hair with effortless shine. Powered by Mediterranean actives like Blue Sea Kale and Mediterranean Algae, it delivers deep hydration that reaches the core of each strand for smoother, more supple results.
Whether your hair is fine, thick, straight, or textured, this weightless formula strengthens, nourishes, and restores without leaving behind any heavy or waxy coating.
Here’s why you’ll love it:
✨ Deep Hydration Technology – penetrates to strengthen, repair, and restore suppleness
🌊 Mediterranean Actives – Blue Sea Kale and Mediterranean Algae boost moisture and shine
💧 Weightless Formula – hydrates all hair types without heaviness
🌟 Smooth + Glossy Results – leaves hair silky, soft, and healthy-looking
🧪 Clean Formula – alcohol-free, vegan, cruelty-free, and made without parabens or sulfates
Get ready for smoother texture, healthier shine, and that signature Chris Appleton finish. This treatment gives your hair the hydration it craves — without weighing it down.
Mood™ Starter Kit – 1 Inch
$79.00What’s your mood? The Mood Starter Kit is here to create a hairstyle that matches your mood with three interchangeable barrel attachments and one lightweight, ergonomic handle.
Meet the moods:
Wand – For flirty tousled curls
Waver – For casual beach waves (modeled after our award-winning Babe Waves!)
Curling Iron – For Hollywood glam curls
Our 1-inch Mood Starter Kit is designed for all hair lengths and helps create tighter results in your waves and curls. The slimmer barrel also helps style and lock resistant hair into place.
One handle, endless options (no matter your mood).
The Details
Our Mood Starter Kit features three interchangeable attachments to achieve any hairstyle in one easy tool. Create beachy waves, defined curls, or a tousled texture with this all-in-one styling device.
The hair waver, curling iron, and curling wand barrel attachments are longer than average to ensure all hair lengths can be styled. The curling iron and wand are 6.5 inches, and the hair waver (modeled after our award-winning Babe Waves Hair Waver) is 7.5 inches to curl and wave long and short tresses.
It’s crafted with 1-inch thick ceramic barrel attachments for heat-resistant hair to hold curls, a lightweight ergonomic handle for easy handling, and a digital temperature control function for protecting against heat damage. The Mood Starter kit offers endless options for styling, no matter your mood.
The starter kit includes:
- Curling iron
- Curling wand
- Hair waver
- Ergonomic handle
- Heat-protective glove
- Sectioning clips
- Carrying case
The Benefits:
Wand, Curling Iron, & Waver:
✔ Ceramic Barrels = Shiny, Smooth, and Fast Results
✔ Long Barrel Lengths (6.5” - 7.5”) = Style Any Hair Length
✔ 1-inch Barrels = Tighter Curls for Heat-Resistant Hair
✔ Crease-Free Clamp = Natural-Looking Curls
✔ Cool Tips = Easy Handling and Maneuvering
✔ Heat Resistant Wand Glove = Keep Hands Cool
✔ Sectioning Clips = Salon-Quality Styling
✔ Compact Design = Travel-Ready
Handle:
✔ Lightweight & Ergonomic = Easy Hold For Long Styling
✔ Low Button Placement = Fuss-Free Styling
✔ Velvet Touch Handle = Comfy Grip
✔ Adjustable Temperature (Up to 450°) = Choose Your Temp
✔ Dual Voltage = Travel Ready
✔ Digital Dial = Instant Heat Control
✔ Extended Cord Length = Max Mobility
COLOR WOW Color Security Shampoo
$24.00LEAVES NOTHING BEHIND BUT CLEAN, FRESH,
GLOSSY HAIR. PERIOD.
The first safe, smart, sulfate-free shampoo made WITHOUT ANY TYPICAL INGREDIENTS, found in most shampoos, that make hair dull or cause thinning and hair loss.
ONE SHAMPOO DOES IT ALL!
Keeps your color bright and glossy.
Keeps your hair its thickest.
Keeps extensions from slipping…
keeps your hair and scalp fresh and healthy.
WHO’S IT FOR?
One shampoo for everyone! Gentle sulfate-free formula delivers your ultimate dream clean.
IDEAL FOR:
- Anyone who colors their hair and wants to keep the color fresh, pure and WOW!
- Anyone worried about hair loss or thinning hair. Our “no-residue” formula has no “stay behind” ingredients that can build up and impede new hair growth.
- Anyone with extensions. Our shampoo doesn’t contain silicones or conditioners that loosen glue.
WHAT DOES IT DO?
Leaves hair and scalp clean and fresh without depositing ingredients (found in most shampoos) that make hair dull, clog follicles and cause hair thinning and loss.
WHAT MAKES IT DIFFERENT
Color Security Shampoo is FREE OF:
- Stay-behind ingredients that stick to hair and scalp, blocking healthy growth, including:
- Silicones (which block moisture from the hair)
- Conditioning agents (which can build up if not properly washed out)
- Thickening agents (which can clog hair follicles and cause hair loss)
- Pearlizing agents (which can dull your color)
- Organic oils (used to make “natural” claims, these too can clog hair follicles)
Gentle and safe to use whenever your hair needs washing… even every day.
Apply a coin size amount to wet hair and massage into a lather. Rinse.
Follow with Color Wow Security Conditioner and style as usual.
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Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.
Cosmic Iron™ - Pink
$54.00The Cosmic Iron is the secret tool for creating sleek strands, soft waves, or bouncy curls with a smooth, shiny finish. Designed with tourmaline ceramic plates, it reduces frizz, boosts shine, and delivers that polished, professional look right at home.
Whether you’re straightening your hair or adding movement and bend, this iron gives you fast heat, smooth results, and long-lasting style with minimal effort.
Here’s why you’ll love it:
✨ Tourmaline Ceramic Plates – deliver even heat for smooth, shiny, frizz-free results
🔥 Four Heat Settings – 310°, 350°, 390°, and 430° to suit all hair types
⚡ Fast Heat Up – gets you styling quickly and efficiently
⏰ 30 Minute Auto Shutoff – built-in safety for busy routines
🔄 Rounded Edge Design – lets you straighten, curl, or wave with one tool
Get ready for styles that shine, smooth, and last. The Cosmic Iron brings the versatility, glide, and performance your routine has been waiting for.
Velcro Rollers - Large
$16.00The Large Velcro Rollers Set is your go-to for creating soft, airy, salon-style waves right at home. Designed with bigger barrel sizes, this set adds smooth volume, gentle bend, and that bouncy, blown-out look that’s especially gorgeous on medium to long hair.
If you’ve been wanting that fluffy, effortless, bombshell finish, these rollers give you the lift and shape without heat and without the hassle.
Here’s why you’ll love it:
🎀 18 Large Velcro Rollers – secure hold made for achieving soft, voluminous waves
📏 Two Larger Roller Sizes, 6 cm and 4.8 cm – ideal for creating smooth body, loose curves, and that signature blowout shape
✨ 18 Matching Clips – provide extra grip for easy, worry-free styling
💗 Candy Pink Finish – cute, fun, and a pop of color in your hair routine
🧳 Pink and Yellow Carrying Case – perfect for travel, gym bags, or tidy storage at home
This set is perfect for longer hair or anyone who loves that gentle, bouncy wave instead of tight curls. With the Large Velcro Rollers Set, achieving soft, airy movement and salon-level volume is as simple as roll, set, and go.
Smooth Brush - Black
$16.00Meet The Smooth Brush, your new everyday essential for effortlessly glossy, tangle-free hair. Designed with flexible, dual-length bristles, it glides through knots on wet or dry hair, keeping your strands smooth, shiny, and protected with every stroke.
Whether you’re dealing with post-sleep tangles, fresh-out-of-the-shower knots, or breakage from brushing, this brush gives you the gentle control and silky results your routine’s been missing.
Here’s why you’ll love it:
✨ Dual-Length Synthetic Bristles – flex as they move through your hair to detangle without snagging or pulling
💧 Perfect for Wet or Dry Hair – smooths fresh shower strands and refreshes day-two hair with ease
🌟 Shine-Boosting Glide – distributes natural oils for glossy, light-reflecting smoothness
🌀 Frizz + Breakage Defense – reduces tension on the hair shaft to protect against unnecessary damage
💖 All-Texture Friendly – works on every hair type, length, and style
It’s simple where it should be, gentle where it matters, and effective every single time. The Smooth Brush takes the hassle out of detangling. Leaving you with soft, smooth, manageable hair all day long.
Here’s a quote from our founder on why this development was necessary!
“After months of development, we have created the perfect sized brush with dense, synthetic dual-length bristles that can gently detangle both wet and dry hair. The silicone bristles are expertly assorted to apply tension when you need it and to bend when you don’t.”
COLOR WOW Cult Favorite
$24.00WON’T DARKEN OR YELLOW HAIR.
Cult Favorite delivers everything you demand from a hairspray, PLUS contains no ingredients, found in other hairsprays, that will darken your color or make it look yellow. Get natural, long-lasting hold without “cementing” hair into crispy, rigid, unbrushable style. Reparative formula has hydrolyzed keratin to strengthen fragile color-treated hair, and hydrolyzed silk to fill and smooth hair’s surface. UV protection helps keep color WOW!
- Super fast drying, working formula
- Holds style firmly without helmet head
- Zero crunch factor
- Comb-able, brush-able, flexible, shape-able
- Light as a feather
- Doesn’t yellow or cloud shine
- Allows hair to move naturally
- No flake formula
- Works on curly, straight styles and all textures
- UV filter for color protection
Mood™ Starter Kit – 1.25 Inch
$79.00What’s your mood? The Mood Starter Kit is here to create a hairstyle that matches your mood with three interchangeable barrel attachments and one lightweight, ergonomic handle.
Meet the moods:
Wand – For flirty tousled curls
Waver – For casual beach waves (modeled after our award-winning Babe Waves!)
Curling Iron – For Hollywood glam curls
Our 1.25-inch Mood Starter Kit is perfect for shoulder-length or long hair and for hair that holds curls well. It’s also perfect for creating a loose, casual result.
One handle, endless options (no matter your mood).
The Details
Our Mood Starter Kit features three interchangeable attachments to achieve any hairstyle in one easy tool. Create beachy waves, defined curls, or a tousled texture with this all-in-one styling device.
The hair waver, curling iron, and curling wand barrel attachments are longer than average to ensure all hair lengths can be styled. The curling iron and wand are 6.5 inches, and the hair waver (modeled after our award-winning Babe Waves Hair Waver) is 7.5 inches to curl and wave long and short tresses.
It’s crafted with 1.25-inch thick ceramic barrel attachments for loose results on long hair, a lightweight ergonomic handle for easy handling, and a digital temperature control function for protecting against heat damage. The Mood Starter kit offers endless options for styling no matter your mood.
The starter kit includes:
- Curling iron
- Curling wand
- Hair waver
- Ergonomic handle
- Heat-protective glove
- Sectioning clips
- Carrying case
The Benefits:
Wand, Curling Iron, & Waver:
✔ Ceramic Barrels = Shiny, Smooth, and Fast Results
✔ Long Barrel Lengths (6.5” - 7.5”) = Style Long Hair
✔ 1.25-inch Barrels = Loose Waves & Curls
✔ Crease-Free Clamp = Natural-Looking Curls
✔ Cool Tips = Easy Handling and Maneuvering
✔ Heat Resistant Wand Glove = Keep Hands Cool
✔ Sectioning Clips = Salon-Quality Styling
✔ Compact Design = Travel-Ready
Handle:
✔ Lightweight & Ergonomic = Easy Hold For Long Styling
✔ Low Button Placement = Fuss-Free Styling
✔ Velvet Touch Handle = Comfy Grip
✔ Adjustable Temperature (Up to 450°) = Choose Your Temp
✔ Dual Voltage = Travel Ready
✔ Digital Dial = Instant Heat Control
✔ Extended Cord Length = Max Mobility
Sleep Tape - Pink
$14.00Wake up refreshed and glowing with our Sleep Tape, your nighttime beauty secret! Designed for comfort and care, this tape works its magic while you snooze.
Why You’ll Love It:
- Strengthens & Defines Your Jawline – Wake up with a sharper, more sculpted look.
- Boosts Your Chin Profile – A stronger, more defined chin overnight.
- Wake Up Energized – Better sleep means more energy for your day.
- Goodbye Snoring & Bad Breath – Helps promote better airflow for sweet dreams and fresher mornings.
- Gentle on Skin – Hypoallergenic, breathable, and oh-so-comfy.
- Easy & Pain-Free Removal – No pulling, just effortless care.
- 30 Tapes in a Compact Tin – Stylish storage for your bedside or travel bag.
Say goodnight to restless sleep and hello to a stronger, healthier you. With our Sleep Tape, beauty sleep is no longer a dream—it’s your reality!
COLOR WOW Coconut Leave-In Treatment
$26.00SWAP DRY, BRITTLE, STRAW-LIKE HAIR FOR SILKY, SLEEK AND SUPPLE LOCKS EVERY TIME YOU BLOW-DRY
Coconut-infused Dream Cocktail is a leave-in treatment that hydrates hair from the inside out. Vital, nutrients—like coconut oil—are activated by heat to smooth, silken and improve the overall quality of every strand. Use every time you blow dry to restore moisture, revealing silky, supple, glossy and hydrated hair.
Pro Tip: Apply Kale-infused Dream Cocktail first to strengthen hair by 50%
THE PROBLEM:
Healthy, unprocessed hair strands are surrounded by a lipid membrane layer that locks in moisture and keeps cuticles tight; but if you heat-style or color-process, the hair follicles can be destroyed, resulting in rough, dyr and straw-like texture.
THE SOLUTION:
Coconut-infused Dream Cocktail, mimics and replaces the lost lipid layer with a proprietary complex made up of a hair fortifying treatment and coconut oil. Your hair is transformed into a smooth, healthy glossy surface and has renewed bouancy.
COLOR WOW Dream Coat Extra Strength
$32.00Powerful, ultra-moisturizing, anti-frizz treatment keeps dry/dehydrated hair and coily/curly hair glassy-smooth, straight and frizz-resistant through 3-4 shampoos.
- Award-winning waterproofing technology blocks out humidity + locks in moisture to prevent smooth, straight styles from reverting back to naturally curly or frizzy texture
- Delivers silky, glassy-smooth, super frizz-resistant styles
- Heat-activated formula contains heat protectants
- Ultra-light spray feels like nothing is on the hair
- Economical. Results last through 3-4 shampoos
Ground-breaking, extra-powerful, anti-frizz technology
- Fills dry, porous, frizz-prone hair with internal moisture which negates this hair type’s natural urge to pull in atmospheric moisture (humidity) that makes hair puff and swell.
- Delivers long-lasting results for hair that has been blow-dried smooth and sleek, thanks to ultra-powerful (totally imperceptible) flex-elastic polymers that seal down the cuticle, making the hair silky smooth, waterproof and tightly hold the hair smooth and straight.
Holiday Waves Bundle
$119.00This season, bring on the holiday magic with the Babe Waves X and its trusty sidekicks! Perfect for anyone looking to make effortless waves and add a hint of sparkle to their style, this bundle has everything you need to feel glamorous for every gathering.
🌊 Babe Waves X: Our double-barrel hair waver is all about creating those stunning, loose, beachy waves. With a slim profile that works for any hair length, you’ll love the multidimensional curved plates that bring movement and flow to every strand. With four temperature settings and dual voltage, it’s perfect for your styling needs, no matter where the holidays take you!
🌟 Color Wow Style on Steroids Texturizing Spray: Amp up the volume and texture with a few spritzes of this non-sticky, weightless texturizing spray! Use it after you style for that voluminous “just-been-styled” look or before as a heat protectant to keep your waves healthy and bouncy. This magic mist is perfect for boosting texture and fullness without the crunch.
💫 Color Wow Pop and Lock Finishing Serum: Complete your look with a dose of shine! This lightweight serum tames flyaways and fluffiness, leaving your waves sleek, polished, and gleaming. Ideal for sealing in moisture and giving you that head-turning, glossy finish.
Unwrap beautiful, breezy hair that lasts from dawn till dusk! The Holiday Waves Bundle has all the essentials to create, style, and perfect waves that wow.
Mojave Face Mask with Facial Set
$12.00The Mojave Face Mask is the secret to deeply cleansed, purified, glowing skin. Made from 100 percent pure Calcium Bentonite Clay sourced from the Mojave Desert, this miracle clay detoxifies the skin by drawing out impurities, absorbing excess oil, and refining your pores for a clearer, smoother complexion.
Whether you’re targeting breakouts, reducing dark spots, or giving your skin a full detox moment, this mask mixes easily with water or apple cider vinegar for a customized treatment that fits your routine. Even better? It comes with a mixing bowl, measuring cups, and a spatula so you can prep the perfect mask every time.
Here’s why you’ll love it:
✨ Pure Calcium Bentonite Clay – deeply cleanses, detoxifies, and purifies the skin
🌿 Customizable Formula – mix with water or apple cider vinegar for your preferred consistency
🌟 Acne and Blackhead Support – helps remove impurities and extract buildup
🧖 Pore Refining Benefits – absorbs excess oil and tightens the appearance of pores
💚 Skin Renewal Boost – assists with cell turnover for a brighter, smoother complexion
🛁 Complete Mask Kit – includes mixing bowl, measuring cups, and spatula for effortless prep
Get ready for clearer skin, tighter pores, and that fresh-from-the-spa glow. This Mojave miracle clay gives you a powerful deep clean using one simple, natural ingredient — now with everything you need to mix, apply, and glow.
COLOR WOW Extra Shine Spray
$26.00Extra Shine Spray is a super-fine, non-greasy mist that instantly gives you healthier, shinier looking hair. This flower-powered formula converts UV light into intense radiance. This all gloss, no grease mist will make you shine from every angle. It's also a heat protectant... SAY WHAT!!!!
We love to pair Extra Shine Spray with Sunny Styler before and after styling. This will help with protecting your hair from the heat and deliver that glass-like hair you dream of.


