Our Favs
Sunny Styler™ - Pink
$89.00Get the style you want with less heat damage! Winner of Allure Best of Beauty 2022 for Best Multitasker, our Sunny Styler is an innovative hair iron that cools your hair as you style it. Designed to straighten and curl, Sunny Styler’s air flow technology locks in your style and increases shine without drying you out.
The Sunny Styler is designed with 360° air venting technology to instantly cool and set your hair after styling. The best part? It’s designed with an air vent toggle, so you choose when to cool off! We also fitted it with ceramic tourmaline plates for even heat distribution, rounded edges, and cool-touch tips for easy handling.
Benefits
✔ 360° Air Venting = No Overheating
✔ Adjustable Temperature (280°– 430°) = Choose Your Temp
✔ 30-Second Heat-Up = Begin Styling Faster
✔ Ceramic Tourmaline Plates = Shiny, Smooth, and Even Results
✔ Rounded Edges = Optimized Curls and Waves
✔ Light-Tension Handle = Easier Styling
✔ Air Venting Toggle = Control Air Flow
✔ Cool-Touch Technology = Easy Handling and Maneuvering
✔ Extended Length Swivel Cord = Max Mobility
✔ Designed to Curl or Straighten = Versatility
✔ Dual Voltage = Travel Ready
✔ 1-hour Auto Shut-Off = Safety
The Details
Our new Sunny Styler features ceramic plates with tourmaline coating for smooth gliding and even heat distribution, all while reducing thermal damage. Its built-in air vents help instantly cool your hair strands after styling to keep the damage away and boost your natural shine. Unlike other air-venting technology, the Sunny Styler has 360° air vents, making curling or straightening a breeze.
The Sunny Styler is designed with a light tension handle and rounded edges to make styling easy. With five heat settings and an airflow toggle, styling has never been so safe and easy for your locks.
Velcro Rollers
$14.00Ready to unlock the secret to an at-home, bouncy blowout that looks professionally done? Drum roll please... 🥁 Introducing our newest hair-styling marvel, the Velcro Rollers Set!
This charming set comes with 18 super-grippy velcro rollers in a delicious candy pink hue, sure to make you feel like Barbie. Designed to hold onto your hair securely, these rollers are your ticket to a high-volume, bouncy blowout that lasts all day.
With three sizes of rollers (6cm, 4.8cm, and 3.6cm), you can customize your curls to your heart's content. Go for the larger rollers when you're dreaming of a smoother, voluminous finish, or choose the smaller ones for tighter, defined curls. The power to mix, match and create your perfect bouncy style is in your hands!
But that's not all! We've also included 18 matching pink clips for extra hold and ease during the rolling process. Your roller set experience is about to be as smooth as your soon-to-be fabulous hair!
The entire set conveniently fits into a cute pink and blue carrying case, so you can take your styling essentials wherever you go. Whether you're traveling, going to the gym, or staying over at a friend's place, you'll never have to be without your trusty rollers.
Benefits:
✔ 18 Velcro Rollers = Secure Grip for Long-Lasting Curls
✔ Three Roller Sizes (6cm, 4.8cm, 3.6cm) = Customizable Curl Size and Volume
✔ Included 18 Clips = Extra Hold and Ease of Use
✔ Attractive Pink Hue = Fun and Stylish Styling Tools
✔ Versatile Styling = Perfect for Achieving a Bouncy Blowout or Defined Curls
✔ Cute Carrying Case = Easy Storage and Travel-Ready
✔ Suitable for All Hair Types = Your Go-To Tool for a Variety of Hairstyles
✔ DIY Salon-Quality Results = Save Time and Money on Professional Blowouts
✔ User-Friendly = No Hair-Styling Skills Required, Ideal for Beginners and Pros Alike
Get ready to wave goodbye to expensive salon blowouts and say hello to stunning, bouncy hair at home. With our Velcro Rollers Set, you're about to become your very own hair styling superstar!
Claw Clips - Colorful
$10.00Welcome to the world of sparkling hair magic with our newest dazzler - The Colorful Claw Clips! This set of 4 hair accessories is designed to sprinkle your hairdo with an enticing pop of color while ensuring your hair stays tamed and fabulous.
Each of these hair savers boasts a powerful grip, fearless enough to tame the wildest mane, yet gentle enough to nestle into the finest strands. Long, short, thick, thin, straight, or curly - no hair type is a challenge for our colorful companions. They're your hair's new best friends, promising to stay put and keep your hair looking flawless all day long.
The Details
Designed with a user-friendly, soft spring mechanism, these clips open and close as smoothly as a ballet dancer twirls, making them effortless to use. They're so comfortable, you'll forget you're wearing them - until you catch a glimpse of your radiant reflection, of course!
Light as a feather, these clips won't weigh you down. They're perfect for those busy days when you need a quick, easy, yet stylish updo. Or for those lazy days when you want to lounge in comfort but still look cute. And hey, they're also great for jazzing up your look for a night out on the town.
In the mood for less color? No problem! Our Colorful Claw Clips are also available in neutral tones, ready to match your mood, outfit, or the season.
The Benefits:
✔ Sturdy Grip = Secure Hold for All Hair Types ✔ Soft Spring Design = Effortless Opening and Closing
✔ No-Slip Material = Stay-Put Hair All Day
✔ Lightweight Build = Comfortable Wear, Even for Extended Periods
✔ Variety of Colors = Match Your Mood or Outfit
✔ Versatile Usage = Perfect for Casual or Glamorous Styles
✔ Damage-Free = No Hair Breakage or Indentations ✔ Easy-to-Use = No Hairstyling Skills Required
✔ Suitable for All Hair Types = From Thick to Thin, Straight to Curly
✔ Compact Size = On-the-go Ready, Fits in Your Purse
✔ Package of 4 = Mix, Match, and Create Your Unique Style!
Babe Waves™ X - Pink
$89.00Meet our latest addition to the award-winning Babe Waves family: Babe Waves X.
Fitted with tourmaline plates and slim barrels, Babe Waves X creates perfect beachy waves no matter your hair length or texture.
Why tourmaline? Easy. It gives you:
- Shinier hair
- Smoother gliding
- Faster results
All while preventing heat damage.
Have short hair? Not a problem. Have fine hair? Babe Waves X has got you. Whether you are island hopping or staying local, you can have big, beautiful beach waves no matter where your summer takes you.
Beach sand and salty air not included.*
The Details
We designed the slimmer, lightweight hair waver Babe Waves X with two barrels to make it easier to use on all hair lengths and textures.
It features multidimensional, 1.25” tourmaline curved plates to create perfect, loose beachy waves every time. The tourmaline plates generate millions of negative ions, which help heat your hair evenly, reduce static, frizz, and damage, and protect your hair cuticle. The Babe Waves X is perfect for styling without excessive heat and requires no skill to use.
It has safety features auto shut-off after 1 hour and 4 temperature settings, 320°F 350°F, 390°F and 430°F.
The Benefits:
✔ 1.25” tourmaline ceramic barrels = faster results
✔ Multidimensional curved plates = looser waves
✔ Generates millions of ions = shinier hair
✔ Four temperatures = suitable for all hair types
✔ 1-hour auto shut-off = safety
✔ Dual voltage = travel ready
✔ 360° swivel cord = easy maneuvering
✔ 2-year limited warranty = guarantee
✔ 40-second heat up = time-saving
Easy Blo™ Dryer - Pink
$32.00The Easy Blo Dryer is your one-step hair dryer and volumizer! Our award-winning revolutionary styling tool has the power of a blow dryer and the structure of a volumizing and smoothing brush.
The mixed bristles allow you to detangle and smooth in a single step, while the oval brush and rounded edges create perfectly tousled blowouts.
Perfect for all lengths and textures, the ION generator and ceramic coating help dry hair from the inside out – think less time and, most importantly, less damage!
The Details
Easy Blo One-Step Hair Dryer and Volumizer delivers gorgeous volume and brilliant shine in one seamless step.
The unique oval brush design and curved sides smooth your hair while the round edges create volume at the roots, resulting in gorgeous salon-like blowouts. We made it 20% lighter than most dryer brushes on the market (yep, we did the math) to allow for easier styling and no sore grip.
The brush has tangle-free combination bristles: the nylon pin bristles (with comfortable round tips) quickly detangle, while the tufted bristles (with boar technology) gently grip the hair to smooth and add shine.
The Easy Blo has three heat and speed settings for styling flexibility, Ionic Technology to reduce damage and drying time, and dynamic ceramic coating to evenly distribute heat.
The Benefits:
✔ Oval Brush Design = Smooth Hair
✔ Rounded Edges = High Volume and Curled Ends
✔ Lightweight = No Sore Grip
✔ 3 Heat & Speed Settings = Styling Flexibility
✔ ION Generator = Fast Drying & Healthy Hair
✔ 1200 Watts = Powerful Air
✔ Ceramic Coating = Even Heat Distribution
✔ Cool Tips Design = Easy Guiding
✔ Mixed Bristles = Detangling & Smoothing
The Essentials Make-Up Brush Collection by Tobi Henney
$59.00The Essentials Makeup Brush Collection is designed to give you main character energy everywhere you go.
We’ve crafted this 12-piece brush set of the absolute essentials to take your artistry to the next level. After all, your application is only as strong as the brushes you use.
Side effects may include:
- Romanticizing your life more
- Makeover montage moments
- Feeling like the lead character in every situation
Get The Essentials to create your signature moment.
The Set:
#1 Eyebrow Brush – A dual-sided brush: An angled side for precision filling and a spoolie side for blending and perfecting
#2 Smudge Brush – A dense brush for creating smudge liner or a sharp line
#3 Pencil Brush – A tapered brush for cut crease eye look or intensifying lash line
#4 Flat Brush – A soft, multi use brush for concealing small blemishes and dark under-eyes, applying lipstick
#5 Small Powder Brush – A domed brush for laying down and blending out pigment
#6 Concealer Brush – A brush to bring more light to the face where needed
#7 Crease Brush – A fluffy eyeshadow brush for seamless blending
#8 Highlighter Brush – A flat fan brush for luminous strobing and highlighting
#9 Blush Brush – A fluffy brush for applying and diffusing pinched-cheek blush
#10 Contour Brush – An angled brush for a sharp and snatched contour
#11 Foundation Brush – Buff and blend creams and powders effortlessly
#12 Bronzer Brush – A brush for setting your foundations or translucent powder or blending your bronzer
*Bonus: 1 Travel Bag – A compact travel bag in shade lavender to match your essential brush set
The Details:
✔ No-shed bristles
✔ All synthetic, perfect for both powder and cream product
✔ Ultra soft
✔ Durable wooden handle for easy application
"As an artist it has always been my dream to create a product and it has been so much fun to collaborate with Trademark Beauty in creating the ultimate set of makeup brushes that are perfect for everyone!" - Tobi Henney
Babe Waves™ Jumbo
$42.00The award-winning, internet viral sensation hair tool that has revolutionized at-home hair styling just got even bigger.
Meet our Babe Waves Jumbo – designed to create soft bombshell waves in just a few clamps. It creates the loosest waves of our Babe Waves series and is perfect for mid to long hair lengths.
No need to visit a salon before your red-carpet moment! Our technology is designed to deliver smooth, shiny, and crease-free results in minutes.
The Details
Our Babe Waves Hair Waving Iron is a breakthrough styling technology that took the internet by storm.
Babe Waves is a triple barrel iron with technology designed to create rippled, natural-looking, voluminous waves without the crimp or crease lines. It waves 4 inches of hair with each pass for quick and seamless results. It’s fitted with ceramic tourmaline plates to ensure the iron glides smoothly over your hair while providing even heat distribution.
Babe Waves Jumbo is the largest of the three Babe Waves sizes to create the softest waves. It’s perfect for mid to long hair lengths and is suitable for textures that can hold a curl well.
The Benefits:
✔ 1.25 Inch Barrel = Perfect Soft, Subtle Waves
✔ 3 Barrel Design = No Skill Required
✔ Crease-Free Clamp = Natural-Looking Waves
✔ Ceramic Tourmaline = Shiny, Smooth, and Fast Results
✔ Extended Cord Length = Max Mobility
✔ Countertop Stand = Quick and Safe Access
✔ Cool Tips = Easy Handling and Maneuvering
✔ Velvet Touch Handle = Comfy Grip
✔ Digital Dial = Instant Heat Control
✔ Dual Voltage = Travel Ready
✔ Heats up to 450° = Choose Your Temp
Smooth Brush - Pink
$14.00The Smooth Brush is the solution to all your tangle problems!
Do you have any of these mane concerns?
- Messy knots after sleeping
- Tangled wet hair
- Breakage while brushing
Well, The Smooth Brush is on the job! Perfect for wet or dry hair, this brush keeps your tresses glossy, smooth, and protected.
Worried about hair health? The synthetic bristles gently protect against breaking hair.
Have big, messy painful knotting after showering? The Smooth Brush expertly detangles without any painful pulling.
Treat your mane with The Smooth Brush.
The Details
The Smooth Brush is an iconic synthetic, dual-length bristle brush that works on both wet or dry hair. The flexible nature of the dual bristles allow you to smooth and detangle without snagging or pulling.
Protect your tresses and make them shine with your new favorite brush.
The Benefits:
✔ Good for wet or dry hair
✔ Detangles
✔ Shines
✔ Smoothes
✔ Defrizzes
✔ Reduces breakage
Gone are the days of needing multiple combs and brushes to care for your tresses. The Smooth Brush is designed to handle any hair texture, length, wetness-level, and styling needs.
How does it do this? Easy! Through careful testing to find the best silicone bristles in the game.
Here’s a quote from our founder on why this development was necessary!
“After months of development, we have created the perfect sized brush with dense, synthetic dual-length bristles that can gently detangle both wet and dry hair. The silicone bristles are expertly assorted to apply tension when you need it and to bend when you don’t.”
Mood™ Starter Kit – 1 Inch
$99.00What’s your mood? The Mood Starter Kit is here to create a hairstyle that matches your mood with three interchangeable barrel attachments and one lightweight, ergonomic handle.
Meet the moods:
Wand – For flirty tousled curls
Waver – For casual beach waves (modeled after our award-winning Babe Waves!)
Curling Iron – For Hollywood glam curls
Our 1-inch Mood Starter Kit is designed for all hair lengths and helps create tighter results in your waves and curls. The slimmer barrel also helps style and lock resistant hair into place.
One handle, endless options (no matter your mood).
The Details
Our Mood Starter Kit features three interchangeable attachments to achieve any hairstyle in one easy tool. Create beachy waves, defined curls, or a tousled texture with this all-in-one styling device.
The hair waver, curling iron, and curling wand barrel attachments are longer than average to ensure all hair lengths can be styled. The curling iron and wand are 6.5 inches, and the hair waver (modeled after our award-winning Babe Waves Hair Waver) is 7.5 inches to curl and wave long and short tresses.
It’s crafted with 1-inch thick ceramic barrel attachments for heat-resistant hair to hold curls, a lightweight ergonomic handle for easy handling, and a digital temperature control function for protecting against heat damage. The Mood Starter kit offers endless options for styling, no matter your mood.
The starter kit includes:
- Curling iron
- Curling wand
- Hair waver
- Ergonomic handle
- Heat-protective glove
- Sectioning clips
- Carrying case
The Benefits:
Wand, Curling Iron, & Waver:
✔ Ceramic Barrels = Shiny, Smooth, and Fast Results
✔ Long Barrel Lengths (6.5” - 7.5”) = Style Any Hair Length
✔ 1-inch Barrels = Tighter Curls for Heat-Resistant Hair
✔ Crease-Free Clamp = Natural-Looking Curls
✔ Cool Tips = Easy Handling and Maneuvering
✔ Heat Resistant Wand Glove = Keep Hands Cool
✔ Sectioning Clips = Salon-Quality Styling
✔ Compact Design = Travel-Ready
Handle:
✔ Lightweight & Ergonomic = Easy Hold For Long Styling
✔ Low Button Placement = Fuss-Free Styling
✔ Velvet Touch Handle = Comfy Grip
✔ Adjustable Temperature (Up to 450°) = Choose Your Temp
✔ Dual Voltage = Travel Ready
✔ Digital Dial = Instant Heat Control
✔ Extended Cord Length = Max Mobility
Sunny Styler™ - Black
$89.00Get the style you want with less heat damage! Winner of Allure Best of Beauty 2022 for Best Multitasker, our Sunny Styler is an innovative hair iron that cools your hair as you style it. Designed to straighten and curl, Sunny Styler’s air flow technology locks in your style and increases shine without drying you out.
The Sunny Styler is designed with 360° air venting technology to instantly cool and set your hair after styling. The best part? It’s designed with an air vent toggle, so you choose when to cool off! We also fitted it with ceramic tourmaline plates for even heat distribution, rounded edges, and cool-touch tips for easy handling.
Benefits
✔ 360° Air Venting = No Overheating
✔ Adjustable Temperature (280°– 430°) = Choose Your Temp
✔ 30-Second Heat-Up = Begin Styling Faster
✔ Ceramic Tourmaline Plates = Shiny, Smooth, and Even Results
✔ Rounded Edges = Optimized Curls and Waves
✔ Light-Tension Handle = Easier Styling
✔ Air Venting Toggle = Control Air Flow
✔ Cool-Touch Technology = Easy Handling and Maneuvering
✔ Extended Length Swivel Cord = Max Mobility
✔ Designed to Curl or Straighten = Versatility
✔ Dual Voltage = Travel Ready
✔ 1-hour Auto Shut-Off = Safety
The Details
Our new Sunny Styler features ceramic plates with tourmaline coating for smooth gliding and even heat distribution, all while reducing thermal damage. Its built-in air vents help instantly cool your hair strands after styling to keep the damage away and boost your natural shine. Unlike other air-venting technology, the Sunny Styler has 360° air vents, making curling or straightening a breeze.
The Sunny Styler is designed with a light tension handle and rounded edges to make styling easy. With five heat settings and an airflow toggle, styling has never been so safe and easy for your locks.
Babe Waves™ X - Black
$89.00Meet our latest addition to the award-winning Babe Waves family: Babe Waves X.
Fitted with tourmaline plates and slim barrels, Babe Waves X creates perfect beachy waves no matter your hair length or texture.
Why tourmaline? Easy. It gives you:
- Shinier hair
- Smoother gliding
- Faster results
All while preventing heat damage.
Have short hair? Not a problem. Have fine hair? Babe Waves X has got you. Whether you are island hopping or staying local, you can have big, beautiful beachy waves no matter where your summer takes you.
Beach sand and salty air not included.*
The Details
We designed the slimmer, lightweight hair waver Babe Waves X with two barrels to make it easier to use on all hair lengths and textures. It features multidimensional, 1.25” tourmaline curved plates to create perfect, loose beachy waves every time. The tourmaline plates generate millions of negative ions, which help heat your hair evenly, reduce static, frizz, and damage, and protect your hair cuticle. The Babe Waves X is perfect for styling without excessive heat and requires no skill to use.
It has safety features auto shut-off after 1 hour and 4 temperature settings, 320°F 350°F, 390°F and 430°F.
The Benefits:
✔ 1.25” tourmaline ceramic barrels = faster results
✔ Multidimensional curved plates = looser waves
✔ Generates millions of ions = shinier hair
✔ Four temperatures = suitable for all hair types
✔ 1-hour auto shut-off = safety
✔ Dual voltage = travel ready
✔ 360° swivel cord = easy maneuvering
✔ 2-year limited warranty = guarantee
✔ 40-second heat up = time-saving
Babe Waves™ Original
$42.00Meet the original award-winning, internet viral sensation hair tool that has revolutionized at-home hair styling and started it all.
Want perfect, seamless mermaid waves without visiting a hairstylist? Meet the show-stopping Babe Waves Original Hair Waver!
Designed with technology to deliver salon-quality waves, the Babe Waves’ three 1-inch barrels create perfect mermaid waves in just minutes that stay crimp and crease-free all day long! Perfect for all hair lengths and textures (even hair that refuses to stay put).
No skill required, fast results, and a perfect wave every time!
The Details
Our Babe Waves Hair Waving Iron is a breakthrough styling technology that took the internet by storm.
Babe Waves is a triple barrel iron with technology designed to create rippled, natural-looking, voluminous waves without the crimp or crease lines. It waves 4 inches of hair with each pass for quick and seamless results. It’s fitted with ceramic tourmaline plates to ensure the iron glides smoothly over your hair while providing even heat distribution.
Original Babe Waves is the smallest of the three sizes for the tightest waves. It’s perfect for all hair lengths (even chin length) and textures. Is your hair resistant to holding a style? Not anymore! It holds waves and curls for even very resistant hair texture.
The Benefits:
✔ 1 Inch Barrel = Perfect Mermaid Waves
✔ 3 Barrel Design = No Skill Required
✔ Crease-Free Clamp = Natural-Looking Waves
✔ Ceramic Tourmaline = Shiny, Smooth, and Fast Results
✔ Extended Cord Length = Max Mobility
✔ Countertop Stand = Quick and Safe Access
✔ Cool Tips = Easy Handling and Maneuvering
✔ Velvet Touch Handle = Comfy Grip
✔ Digital Dial = Instant Heat Control
✔ Dual Voltage = Travel Ready
✔ Heats up to 450° = Choose Your Temp
Speedy Blo™ Hair Dryer
$54.00Get Hair Perfection with Speedy Blo: Your Ultimate Professional Blow Dryer
Say hello to flawless hair styling with Speedy Blo, the go-to professional blow dryer that delivers unparalleled performance. Unleash the power of over 1800 watts for salon-level results, all in the comfort of your home.
The Details
With an impressive 1800 watts of power, Speedy Blo ensures fast and efficient drying, saving you precious time during your morning routine. With the ability to choose from three settings – cool, medium, and high – to tailor your drying experience to your hair type and styling preferences. Achieve precision styling with two detachable concentrator nozzles, directing airflow exactly where you need it for sleek, voluminous looks. When you are finished lock in your style and enjoy long-lasting results with the cool shot button, perfect for setting your hair after drying.
The Benefits:
✔ Salon-Worthy Results: Embrace professional-grade performance with Speedy Blo, designed to meet the demands of stylists and hair enthusiasts alike.
✔ Hair Protection: Despite its power, Speedy Blo is gentle on your hair, ensuring it remains healthy, shiny, and free from excessive heat damage.
✔ Ergonomic Design: Enjoy a comfortable grip and effortless handling with Speedy Blo's ergonomic design, making your hair styling sessions a breeze.
✔ Travel-Friendly: Compact and lightweight, Speedy Blo is your perfect travel companion, fitting easily into your luggage for salon-quality hair on the go.
Your Hair's New Best Friend
Elevate your hair styling game with Speedy Blo and say goodbye to bad hair days forever. Experience salon-worthy results at home with this high-performance blow dryer. Don't wait another moment. Get your Speedy Blo now and achieve hair perfection effortlessly.
Easy Blo™ Dryer - White
$32.00
The Easy Blo Dryer is your one-step hair dryer and volumizer! Our award-winning revolutionary styling tool has the power of a blow dryer and the structure of a volumizing and smoothing brush.
The mixed bristles allow you to detangle and smooth in a single step, while the oval brush and rounded edges create perfectly tousled blowouts.
Perfect for all lengths and textures, the ION generator and ceramic coating help dry hair from the inside out – think less time and, most importantly, less damage!
The Details
Easy Blo One-Step Hair Dryer and Volumizer delivers gorgeous volume and brilliant shine in one seamless step.
The unique oval brush design and curved sides smooth your hair while the round edges create volume at the roots, resulting in gorgeous salon-like blowouts. We made it 20% lighter than most dryer brushes on the market (yep, we did the math) to allow for easier styling and no sore grip.
The brush has tangle-free combination bristles: the nylon pin bristles (with comfortable round tips) quickly detangle, while the tufted bristles (with boar technology) gently grip the hair to smooth and add shine.
The Easy Blo has three heat and speed settings for styling flexibility, Ionic Technology to reduce damage and drying time, and dynamic ceramic coating to evenly distribute heat.
The Benefits:
✔ Oval Brush Design = Smooth Hair
✔ Rounded Edges = High Volume and Curled Ends
✔ Lightweight = No Sore Grip
✔ 3 Heat & Speed Settings = Styling Flexibility
✔ ION Generator = Fast Drying & Healthy Hair
✔ 1200 Watts = Powerful Air
✔ Ceramic Coating = Even Heat Distribution
✔ Cool Tips Design = Easy Guiding
✔ Mixed Bristles = Detangling & Smoothing
COLOR WOW Dream Coat
$28.00Fabulous hair is in your future with Color Wow Dream Coat Anti-Humidity Spray.
Color chemicals leave hair porous and vulnerable to anti-humidty, moisture gets in and hair frizzes. Inspired by new textile technology, DREAM COAT covers each hair strand with an invisible waterproofing technique meant to seal, moisturize and lock in shine. An absolute must for anyone looking to fight frizzy hair or achieve Chris Appleton's signature glass hair styles.
Heat-activated polymer compresses, tightens and seals hair strands
Hair is supernaturally-sleek, smooth and silky
No build up, greasy feeling or weighing hair down
Activated by heat, results last 3–4 shampoos
“The key to fighting frizz is about controlling moisture and sealing the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that form a heavy coat on the hair’s surface, Dream Coat uses a groundbreaking, heat-activated polymer technology that is provides lightweight hydration. It evenly distributes onto the hair’s surface, and when heat-activated, forms an invisible, hydrophobic matrix."
-Dr Joe Cincotta, PhD and Chief Chemist at Color Wow
Sectioning Clips
$5.00Trademark Beauty's Sectioning Clips are an essential piece for styling and sectioning. The pointed tip makes clean sectioning a breeze. The wide toothed grip secures large sections for all hair densities. The hinged design adjusts to bulk hair sections and won't leave a dent. These heavy-duty crocodile clips are designed for easy opening and have finger rests for easy handling. Trademark Beauty's Sectioning Clips are a must have!
- Available in packs of 6
- Easy to open
- Heavy-duty
- Pointed tip
- Great for all hair types and lengths
Color Wow Money Masque
$45.00Deep Hydrating Hair Treatment
For all hair types.
Celebrity stylist Chris Appleton's one-step-prep treatment for sexy, iconic hair.
Natural Mediterranean actives (Blue Sea Kale, Mediterranean Algae) hydrate to the core for silky, supple, healthy hair.
Pink Hair Coils
$7.00Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A spiral-shaped hair tie that provides strong, traceless hold and extreme comfort, now with an elegant new look.
Key benefits:
- Delicate look
- Strong grip with hair-loving, wearable comfort
- Non-soaking, and great for updos
- Gentle to prevent breakage
If you want to know more…
This hair tie’s tighter spirals provide a very delicate look, making it the perfect tool for a stylish office hairdo or for a chic evening look. It can also be worn as a fashionable bracelet.
What else you need to know:
Modern hairdos for any occasion can now be easily and quickly done—with no need for hair clips or bobby pins. Created with artificial resin, the surface is also suited for those with allergies and neurodermatitis.
Babe Waves™ Limited Edition
$42.00Loose, casual, and natural-looking waves – must be our Babe Waves Limited Edition!
Brought to you by the original, award-winning Babe Waves Hair Waver, meet our Babe Waves Limited Edition. Perfect for loose, natural, “just woke up like this” waves, Babe Waves Limited Edition is for those who want the best of both worlds. It creates waves that are effortless-looking without being too tight, while not being too loose so that they can hold shape all day.
The three 1.15-inch barrels are designed to wave all hair lengths and textures to create effortless-looking, loose waves fast – no skill required.
The Details
Our Babe Waves Hair Waving Iron is a breakthrough styling technology that took the internet by storm.
Babe Waves is a triple barrel iron with technology designed to create rippled, natural-looking, voluminous waves without the crimp or crease lines. It waves 4 inches of hair with each pass for quick and seamless results. It’s fitted with ceramic tourmaline plates to ensure the iron glides smoothly over your hair while providing even heat distribution.
Babe Waves Limited Edition is the mid-size between Original and Jumbo and is designed to create loose and natural waves. It’s suitable for all hair lengths and works with all hair textures.
The Benefits:
✔ 1.15 Inch Barrel = Perfect Loose Waves
✔ 3 Barrel Design = No Skill Required
✔ Crease-Free Clamp = Natural-Looking Waves
✔ Ceramic Tourmaline = Shiny, Smooth, and Fast Results
✔ Extended Cord Length = Max Mobility
✔ Countertop Stand = Quick and Safe Access
✔ Cool Tips = Easy Handling and Maneuvering
✔ Velvet Touch Handle = Comfy Grip
✔ Digital Dial = Instant Heat Control
✔ Dual Voltage = Travel Ready
✔ Heats up to 450° = Choose Your Temp
Mojave Face Mask with Facial Set
$14.00Mojave Face Mask is made of a miracle clay derived from the Mojave Desert! This 100% pure and natural Calcium Bentonite Clay deeply cleanses and detoxifies the skin.
Usage:
- Spa Facial
- Treats Acne
- Refines Pores
- Deep Skin and Scalp Cleanser
- Purifier
- Oil Absorber
- Reduction of Dark Spots
- Removes Impurities
- Extracts Black Heads
- Assists with Skin Cell Renewal
- Removes Product Buildup
- Foot Soak
- Treats Insect Bites and Poison Ivy
- Can be chilled for a joint pack
- Acne Spot Treatment and much more..
Ingredients:
100% Pure Natural Green Calcium Bentonite Clay
Net Wt. 1lbs
Made in USA
EXTRAAA Hair Glitter Gel - Silver
$14.00EXTRAAA Hair Glitter in Silver
Be EXTRAAA with Trademark's Hair Glitter! We used ultra-fine iridescent glitter that sparkles with or without KiraKira. This glitter gel comes in a fine tip applicator bottle that makes it as easy to use as it is to remove! Washes out easy with shampoo. But don't worry, It won't come out before you want it to. This fast-drying formula will hold up no matter how many hair flips or pony tail spins you do.
EXTRAAA Hair Glitter Gel - Blue
$14.00EXTRAAA Hair Glitter in Blue
Be EXTRAAA with Trademark Beauty's Hair Glitter! We used ultra-fine iridescent glitter that sparkles with or without KiraKira. This glitter gel comes in a fine tip applicator bottle that makes it as easy to use as it is to remove! Washes out easy with shampoo. But don't worry, It won't come out before you want it to. This fast-drying formula will hold up no matter how many hair flips or pony tail spins you do.
Mojave Face Mask
$10.00Mojave Face Mask is made of a miracle clay derived from the Mojave Desert! This 100% pure and natural Calcium Bentonite Clay deeply cleanses and detoxifies the skin.
Usage:
- Spa Facial
- Treats Acne
- Refines Pores
- Deep Skin and Scalp Cleanser
- Purifier
- Oil Absorber
- Reduction of Dark Spots
- Removes Impurities
- Extracts Black Heads
- Assists with Skin Cell Renewal
- Removes Product Buildup
- Foot Soak
- Treats Insect Bites and Poison Ivy
- Can be chilled for a joint pack
- Acne Spot Treatment and much more..
Ingredients:
100% Pure Natural Green Calcium Bentonite Clay
Net Wt. 1lbs
Made in USA
COLOR WOW Xtra Large
$26.00Bombshell Volumizer
Super-thick, super-full, super-luxe hair
Futuristic foamy froth with fortifying Bamboo volumizes fine, thin, limp hair without damage, dehydration or weighing hair down. Thick, voluminous hair results last for days.
WHY WE LOVE IT:
- Non-damaging, non-dehydrating, non-invasive hair volumizer
- Thickens strands without using the typical “thickening” ingredients such as alcohol, salt, or resins, that create volume by forcing up the cuticle so strands don’t lie flat
- Proprietary polymer/Bamboo blend surrounds each strand, mimicking “cuticle lifting” hair thickeners to create volume while allowing hair’s cuticle to remain closed and intact
- Hair feels natural and supple (not stiff, sticky or crispy)
- Gives flimsy, hard-to-style hair new “guts + grab” texture that can hold a style
- Texture, body and voluminous results last for days
Cosmic Holiday Styling Bundle - Black
$59.00Get ready to dazzle this holiday season with the Cosmic Holiday Styling Bundle – your ultimate kit for creating sleek styles, bouncy waves, and everything in between!
💫 Cosmic Iron: The star of the show! This versatile flat iron is your all-in-one tool for straightening, waving, or curling. Its floating 3D plates ensure perfect tension without snagging, while rounded edges make creating effortless beachy waves a breeze. With 5 preset heat settings and a 30-minute auto shut-off, it’s both safe and stylish—a total must-have!
✨ Color Wow Extra Shine Finishing Spray: Add the final touch of glam with this ultra-light, non-greasy mist. Instantly transform your hair with a brilliant shine that looks healthy and radiant. Use it as a heat protectant before styling or as a finishing spray to lock in your look and amplify the glow.
Whether you’re headed to holiday parties or just want your hair to sparkle like the season, the Cosmic Holiday Styling Bundle has everything you need to shine brighter than the stars.
Holiday Hair Hero Bundle
$24.00Give the gift of fabulous hair (or treat yourself!) with our Holiday Hair Hero Bundle – a curated set of must-haves for flawless styling, from detangling to the perfect finishing touch.
✨ Smooth Brush: Say hello to your new styling BFF! This dual-bristle brush works wonders on wet or dry hair, effortlessly detangling knots while adding a touch of shine. Whether you’re smoothing out a sleek updo or brushing through your locks, it’s designed to keep your hair looking silky and polished.
💪 Sectioning Clips: These extra-strong grip clips are made from durable materials to keep every strand securely in place. Whether you’re sectioning for styling or setting your masterpiece, these clips make it easy to get professional-level precision.
🌟 Creaseless Clips: Style smarter, not harder! These 7cm clips hold your hair without creasing or denting, making them perfect for all hair types. Keep them handy for makeup sessions, styling prep, or touch-ups—crease-free hair guaranteed.
🌬 Mini Color Wow Cult Favorite Hairspray: Seal the deal with this lightweight yet strong hairspray. Its no-flake, flexible formula keeps your style intact while remaining totally combable. Perfect for keeping that “just-styled” look throughout your day (or night).
Whether you're glamming up for holiday parties or giving your everyday routine a glow-up, the Holiday Hair Hero Bundle is your secret weapon for smooth, shiny, and chic hair all season long!
Holiday Waves Bundle
$99.00This season, bring on the holiday magic with the Babe Waves X and its trusty sidekicks! Perfect for anyone looking to make effortless waves and add a hint of sparkle to their style, this bundle has everything you need to feel glamorous for every gathering.
🌊 Babe Waves X: Our double-barrel hair waver is all about creating those stunning, loose, beachy waves. With a slim profile that works for any hair length, you’ll love the multidimensional curved plates that bring movement and flow to every strand. With four temperature settings and dual voltage, it’s perfect for your styling needs, no matter where the holidays take you!
🌟 Color Wow Style on Steroids Texturizing Spray: Amp up the volume and texture with a few spritzes of this non-sticky, weightless texturizing spray! Use it after you style for that voluminous “just-been-styled” look or before as a heat protectant to keep your waves healthy and bouncy. This magic mist is perfect for boosting texture and fullness without the crunch.
💫 Color Wow Pop and Lock Finishing Serum: Complete your look with a dose of shine! This lightweight serum tames flyaways and fluffiness, leaving your waves sleek, polished, and gleaming. Ideal for sealing in moisture and giving you that head-turning, glossy finish.
Unwrap beautiful, breezy hair that lasts from dawn till dusk! The Holiday Waves Bundle has all the essentials to create, style, and perfect waves that wow.
don't just listen to us
New Girl In Town
The Smooth Brush is the solution to your tangle problems!
Do you have any of these mane concerns?
- Messy knots after sleeping
- Tangled wet hair
- []
THE SIBLINGS BEHIND THE BRAND
Joseph and Sabrina Maine launched Trademark Beauty with the mission to make premium beauty products more accessible. After over a decade in the industry, the sibling duo has established a brand and community focused on proving that beauty is undefinable. Like art, beauty is subjective. Beauty has no rules. Beauty is for everyone.
Los Angeles Based
Family-Owned
Community 250,000+ strong
Must-Haves
COLOR WOW Dream Coat
$28.00Fabulous hair is in your future with Color Wow Dream Coat Anti-Humidity Spray.
Color chemicals leave hair porous and vulnerable to anti-humidty, moisture gets in and hair frizzes. Inspired by new textile technology, DREAM COAT covers each hair strand with an invisible waterproofing technique meant to seal, moisturize and lock in shine. An absolute must for anyone looking to fight frizzy hair or achieve Chris Appleton's signature glass hair styles.
Heat-activated polymer compresses, tightens and seals hair strands
Hair is supernaturally-sleek, smooth and silky
No build up, greasy feeling or weighing hair down
Activated by heat, results last 3–4 shampoos
“The key to fighting frizz is about controlling moisture and sealing the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that form a heavy coat on the hair’s surface, Dream Coat uses a groundbreaking, heat-activated polymer technology that is provides lightweight hydration. It evenly distributes onto the hair’s surface, and when heat-activated, forms an invisible, hydrophobic matrix."
-Dr Joe Cincotta, PhD and Chief Chemist at Color Wow
COLOR WOW Dream Filter
$24.00Pre-Shampoo Mineral Remover
Detox spray removes dulling mineral and pollutant buildup, revealing lighter brighter color instantly. No peroxide, no dyes.
- Gentle treatment works in under 3 minutes
- Removes minerals (found in well water/hard water) that darken and distort your color
- Leaves hair softer, silkier, brighter
- No sulfates, no parabens, cruelty-free, gluten-free, vegan
- Gentle formula for healthier hair and scalp
COLOR WOW Pop & Lock
$22.00High Gloss Finish
This non-greasy glossing serum combines the conditioning benefits of an oil with the shine power of a serum. Pop & Lock has real sparkles that give you the ultimate shine that will blind your haters. The ultra-light serum protects against UV rays giving you 3 levels of heat protection! It seals split ends and locks down the cuticle leaving you with a sparkling high gloss finish that you dreamed of.
We recommend using a little bit of Pop & Lock after waving or curling to help define your style and leave you feeling shiny & bright.
COLOR WOW Carb Leave-In Treatment
$26.00Carb-infused Dream Cocktail is a nourishing leave-in treatment that thickens hair. Vital nutrients, think fiber-rich oat bran, is activated by heat to build-up the overall quality of each strand. Use each time you blow dry to add instant health and volume to your hair.
THE PROBLEM:
You have naturally fine hair, or have lost mass because of color processing, particularly at the ends. Color processing breaks down the proteins in hair, causing them to become porous and limp.
THE SOLUTION:
Carb-infused Dream Cocktail thickens and adds mass to hair by covering each strand with an invisible, weightless complex (cellulose, starch and oat bran) that is activated by the heat of your blow-dryer.
COLOR WOW Xtra Large
$26.00Bombshell Volumizer
Super-thick, super-full, super-luxe hair
Futuristic foamy froth with fortifying Bamboo volumizes fine, thin, limp hair without damage, dehydration or weighing hair down. Thick, voluminous hair results last for days.
WHY WE LOVE IT:
- Non-damaging, non-dehydrating, non-invasive hair volumizer
- Thickens strands without using the typical “thickening” ingredients such as alcohol, salt, or resins, that create volume by forcing up the cuticle so strands don’t lie flat
- Proprietary polymer/Bamboo blend surrounds each strand, mimicking “cuticle lifting” hair thickeners to create volume while allowing hair’s cuticle to remain closed and intact
- Hair feels natural and supple (not stiff, sticky or crispy)
- Gives flimsy, hard-to-style hair new “guts + grab” texture that can hold a style
- Texture, body and voluminous results last for days
COLOR WOW Youth Juice
$46.00Youth Juice Collagen Scalp Treatment – For Youthful, Resilient Hair
Revitalize your hair from the roots with Youth Juice Collagen Scalp Treatment, the ultimate solution for hair that’s thinning, shedding, or breaking. This innovative scalp treatment is designed to create the ideal conditions for hair growth, helping you achieve thicker, stronger, and more supple hair. Whether your hair is naturally thinning or simply needs a boost, this collagen-infused formula works to bring back its youthful vitality and strength.
Key Benefits:
- Reduces Shedding by Up to 90%: Clinically proven to decrease hair shedding by up to 90% in just 28 days, helping you retain more of your natural volume.
- Boosts Hair Growth: By nourishing the scalp, it supports healthy hair growth, making your hair look and feel fuller and more resilient.
- No Greasy Feel or Buildup: This lightweight, non-greasy formula absorbs quickly into the scalp, leaving no residue or buildup, so your hair stays fresh and clean between washes.
- Suitable for All Hair Types: Whether your hair is thick, fine, curly, or straight, this treatment is gentle enough to enhance any hair type without weighing it down.
- Perfect for Thinning, Shedding, or Breaking Hair: Ideal for those who want to address hair loss concerns or simply improve the overall health and appearance of their hair.
How It Works: Youth Juice Collagen Scalp Treatment is formulated with powerful ingredients, including collagen, to promote optimal scalp health. It strengthens the hair from the root, ensuring that each strand remains supple and resilient. Over time, you'll notice less hair in your brush and more volume and bounce, as the treatment helps keep your hair in its prime condition.
Why Collagen? Collagen is a key structural protein that supports the strength and elasticity of hair, skin, and nails. By infusing collagen directly into the scalp, this treatment helps to rejuvenate hair follicles, creating a healthy environment for hair to grow thicker and stronger.
How to Use: Apply directly to the scalp and massage gently. Use consistently to see best results. No need to rinse—just let the formula work its magic while you go about your day.
Transform your hair with Youth Juice Collagen Scalp Treatment and enjoy thicker, fuller, more youthful-looking hair in as little as 28 days!
Color Wow Money Masque
$45.00Deep Hydrating Hair Treatment
For all hair types.
Celebrity stylist Chris Appleton's one-step-prep treatment for sexy, iconic hair.
Natural Mediterranean actives (Blue Sea Kale, Mediterranean Algae) hydrate to the core for silky, supple, healthy hair.
COLOR WOW Style on Steroids
$28.00An instant explosion of awesome sexy texture without
clouding your color!!!
The ONLY texturizing spray made just for color-treated hair
SEXY UNDONE TEXTURE - IT'S JUST A SPRAY AWAY
- Just spray on dried hair to safely add instant glits and
glam to any style - Doesn’t “cloud” color
- Never stiff, sticky or brittle
- Spray and play to revive second-day hair
- Doesn’t “glue” strands together when using heat tools
- Record ”setting” longer-lasting results
- Thermal protection
-
Color Wow Style on Steroids see-through formula won’t leave a chalky film or cloud color vibrancy. Perfectly balanced blend of micro-zeolites (for grit and grab) moisturizing elastimers (to give hair spring, add style memory and keep strands from fusing together) was created for color-treated hair.
For major movement and volume: Turn head upside down, spray under-layers.
For sexy, undone separation or to break up curls: Spray through midsection layers and rake through with fingers.
COLOR WOW Extra Shine Spray
$29.00Extra Shine Spray is a super-fine, non-greasy mist that instantly gives you healthier, shinier looking hair. This flower-powered formula converts UV light into intense radiance. This all gloss, no grease mist will make you shine from every angle. It's also a heat protectant... SAY WHAT!!!!
We love to pair Extra Shine Spray with Sunny Styler before and after styling. This will help with protecting your hair from the heat and deliver that glass-like hair you dream of.
COLOR WOW Cult Favorite
$28.00WON’T DARKEN OR YELLOW HAIR.
Cult Favorite delivers everything you demand from a hairspray, PLUS contains no ingredients, found in other hairsprays, that will darken your color or make it look yellow. Get natural, long-lasting hold without “cementing” hair into crispy, rigid, unbrushable style. Reparative formula has hydrolyzed keratin to strengthen fragile color-treated hair, and hydrolyzed silk to fill and smooth hair’s surface. UV protection helps keep color WOW!
- Super fast drying, working formula
- Holds style firmly without helmet head
- Zero crunch factor
- Comb-able, brush-able, flexible, shape-able
- Light as a feather
- Doesn’t yellow or cloud shine
- Allows hair to move naturally
- No flake formula
- Works on curly, straight styles and all textures
- UV filter for color protection
COLOR WOW Coconut Leave-In Treatment
$26.00SWAP DRY, BRITTLE, STRAW-LIKE HAIR FOR SILKY, SLEEK AND SUPPLE LOCKS EVERY TIME YOU BLOW-DRY
Coconut-infused Dream Cocktail is a leave-in treatment that hydrates hair from the inside out. Vital, nutrients—like coconut oil—are activated by heat to smooth, silken and improve the overall quality of every strand. Use every time you blow dry to restore moisture, revealing silky, supple, glossy and hydrated hair.
Pro Tip: Apply Kale-infused Dream Cocktail first to strengthen hair by 50%
THE PROBLEM:
Healthy, unprocessed hair strands are surrounded by a lipid membrane layer that locks in moisture and keeps cuticles tight; but if you heat-style or color-process, the hair follicles can be destroyed, resulting in rough, dyr and straw-like texture.
THE SOLUTION:
Coconut-infused Dream Cocktail, mimics and replaces the lost lipid layer with a proprietary complex made up of a hair fortifying treatment and coconut oil. Your hair is transformed into a smooth, healthy glossy surface and has renewed bouancy.
COLOR WOW Kale Leave-In Treatment
$26.00MAKE YOUR HAIR 50% STRONGER EVERY TIME YOU BLOW DRY
Kale-infused Dream Cocktail, with sulfur rich sea kale, is a leave-in treatment that turns blow drying from a hair stressing session into a serious strengthening treatment. Featuring sulfur-rich sea kale, this leave-in treatment strengthens hair with vital-rich nutrients activated by heat, known to fortify and imrpove the overall texture and quality of every strand.
THE PROBLEM:
Damaged hair breaks easily is naturally dehydrated or has become fragile due to chemical processing. Hair color chemicals destroy the hair’s internal cysteine bonds, making the strands fragile and prone to breakage.
THE SOLUTION:
Discover Kale-infused Dream Cocktail with sulfur-rich sea kale, protein-building Amino Acids and B Vitamins. It reinforces vital internal bonds to strengthen hair and restore resilience and is clinically proven to reduce breakage by 50% with just one use.
COLOR WOW Color Security Conditioner Fine-to-Normal
$24.00Unlike typical formulas, Color Security Conditioners are uniquely formulated with
- NO typical conditioning ingredients that can oxidize on the hair, corrupting color and turning it brassy
- Instantly smooths, detangles, hydrates and silkens color-treated hair using ONLY translucent, non-color-corrupting agents
- Formulas for fine-to-normal and normal-to thick textures
-
The ideal partner to Color Security Shampoo, this Conditioner with eight translucent conditioning agents is essential for detangling and smoothing chemically-compromised, color-treated hair.
Available in two formulas (for fine-to-normal and normal-to thick textures) it contains:- no dulling, or darkening agents
- no conditioning agents that oxidize on the hair, corrupting color and turning it brassy
- no pearlizing agents
- no parabens
Features color-shielding Sealicon™ complex, which delivers a protective, high-gloss finish. Available in two formulas:
“fine-to-normal”, a lightweight, anti-flattening formula for fine/thin color-treated hair
“normal-to-thick”, a smoothing, cuticle-sealing formula for normal, coarse or curly color-treated hair-
After shampooing with Color Security Shampoo, apply a small amount to wet hair, starting about 2 inches from scalp, and distribute evenly along hair strand to ends. Rinse thoroughly with warm water. Style as desired.
CAUTION: AVOID CONTACT WITH EYES. IF CONTACT OCCURS, RINSE THOROUGHLY WITH CLEAN WATER.Ingredients:Aqua (Water), Cetearyl Alcohol, Dimethicone, Behentrimonium Chloride, Amodimethicone, Butylene glycol, Fragrance (Parfum), Stearamidopropyl Dimethylamine, Isopropyl Alcohol, Panthenol, Polyquaternium-7, DMDM Hydantoin, Persea Gratissima (Avocado) Oil, Propylene Glycol, Guar Hydroxypropyltrimonium Chloride, Ceteareth-20, Citric Acid, Argania Spinosa Kernel Oil, Sorbitan Oleate, Cyclopentasiloxane, Hydrolyzed Wheat Protein, Disodium EDTA, Trideceth-12, Dimethiconol, Iodopropynyl butylcarbamate, Sodium Benzoate, Cetrimonium chloride, Hydrolyzed Keratin, Hydrolyzed Silk, Potassium Benzoate, Potassium Sorbate, Phenoxyethanol, Linalool, Butylphenyl Methylpropional, Hexyl Cinnamal, Limonene
COLOR WOW Color Security Shampoo
$24.00LEAVES NOTHING BEHIND BUT CLEAN, FRESH,
GLOSSY HAIR. PERIOD.
The first safe, smart, sulfate-free shampoo made WITHOUT ANY TYPICAL INGREDIENTS, found in most shampoos, that make hair dull or cause thinning and hair loss.
ONE SHAMPOO DOES IT ALL!
Keeps your color bright and glossy.
Keeps your hair its thickest.
Keeps extensions from slipping…
keeps your hair and scalp fresh and healthy.
WHO’S IT FOR?
One shampoo for everyone! Gentle sulfate-free formula delivers your ultimate dream clean.
IDEAL FOR:
- Anyone who colors their hair and wants to keep the color fresh, pure and WOW!
- Anyone worried about hair loss or thinning hair. Our “no-residue” formula has no “stay behind” ingredients that can build up and impede new hair growth.
- Anyone with extensions. Our shampoo doesn’t contain silicones or conditioners that loosen glue.
WHAT DOES IT DO?
Leaves hair and scalp clean and fresh without depositing ingredients (found in most shampoos) that make hair dull, clog follicles and cause hair thinning and loss.
WHAT MAKES IT DIFFERENT
Color Security Shampoo is FREE OF:
- Stay-behind ingredients that stick to hair and scalp, blocking healthy growth, including:
- Silicones (which block moisture from the hair)
- Conditioning agents (which can build up if not properly washed out)
- Thickening agents (which can clog hair follicles and cause hair loss)
- Pearlizing agents (which can dull your color)
- Organic oils (used to make “natural” claims, these too can clog hair follicles)
Gentle and safe to use whenever your hair needs washing… even every day.
Apply a coin size amount to wet hair and massage into a lather. Rinse.
Follow with Color Wow Security Conditioner and style as usual.
-
Apply a coin size amount to wet hair and massage into lather. Rinse. Follow with Color Wow Security Conditioner and style as usual.
COLOR WOW Dream Coat Curly
$28.00The best all-in-one curl enhancing product!
WHY WE LOVE IT:
- Multi-award winning ultra-light spray
- For glossy, defined waves and curls
- Creates frizz-free, bouncy, “no crunch” curls
- Alcohol-free, no parabens, no sulfates, cruelty-free, gluten-free
WHO SHOULD USE IT:
Curly girls and guys with unruly Type 2 waves or Type 3 curls. Dry, dehydrated, frizzy hair. Difficult to manage coily hair and tight curls.
COLOR WOW Dream Coat Large
$58.00Fabulous hair is in your future with Color Wow Dream Coat humidity spray.
Color chemicals leave hair porous and vulnerable to humidty, moisture gets in and hair frizzes. Inspired by new textile technology, DREAM COAT covers each hair strand with an invisible waterproofing technique meant to seal, moisturize and lock in shine. An absolute must for anyone looking to fight frizzy hair or achieve Chris Appleton's signature glass hair styles.
Heat-activated polymer compresses, tightens and seals hair strands
Hair is supernaturally-sleek, smooth and silky
No build up, greasy feeling or weighing hair down
Activated by heat, results last 3–4 shampoos
“The key to fighting frizz is about controlling moisture and sealing the cuticle down as tight and smooth as possible. Unlike typical serum or oil-based humidity-fighting formulas that form a heavy coat on the hair’s surface, Dream Coat uses a groundbreaking, heat-activated polymer technology that is provides lightweight hydration. It evenly distributes onto the hair’s surface, and when heat-activated, forms an invisible, hydrophobic matrix."
-Dr Joe Cincotta, PhD and Chief Chemist at Color Wow
COLOR WOW One Minute Transformation
$24.00On-the-spot Frizz Fix Cream
Smooths, tames & defrizz's instantly with Avocado and Omega 3's.
Best for all hair types, ideal for dry, dehydrated, frizzy, coarse or curly hair
COLOR WOW Raise the Root
$24.00Raise the Root is perfect for anyone with fine, flat, thin or limp hair who wants instant lift and volume, bigger bouncy style. Perfect for layered hair styles. Refresh your style in the evening, give flat day 2 hair a boost. Color-safe styling product.
Raise the Root is formulated with unique flexible, translucent polymers that act like a spring at the root of your hair, creating instant lift and volume that lasts. There’s no stiff, sticky or crunchy feel like hairspray. Your hair looks and feels naturally full, big and bouncy. This formula won’t dull or darken color.
- Long lasting lift, body and fullness
- Not stiff, sticky or brittle
- Won’t yellow or darken color
- Use on damp or dry hair
- No parabens, no sulfates, cruelty-free, gluten-free
COLOR WOW Root Cover Up
$34.50Instantly cover grays, touch up highlights, fill in sparse areas
For all hair types, especially for color-treated hair, graying hair and thinning hair
Benefits
✔ Easy, instant, precise: just press, no mess!
✔ Temporary color stays until shampoo’d out (you can swim in it!)
✔ Great value! 6 months to 1 year usage for one compact
The Details
Reflective mineral powder for a multi-dimensional, natural look that is never stiff, sticky, or waxy like mascaras, crayons and sprays. No waxes, no dyes, no PPD’s + cruelty-free
COLOR WOW Speed Dry
$24.00Cut your blow-dry time by 30% with this unique alcohol-free spray.
-
Faster, less damaging blow drying
-
Heat protection + hydrating, strengthening proteins
-
Helps prevent dehydration, damage, color fade
-
Alcohol-free, no parabens, no sulfates, cruelty-free, gluten-free
COLOR WOW Money Mist
$29.00Luxe, light leave-in conditioner for instantly stronger, glossy, expensive-looking hair.
- Easy to use, instant transformation!
- Powerful detangler reduces breakage
- Strengthens strands to support healthy growth
- Moisturizes + defrizzes for smooth, silky, luxe texture
- Like a whole new head of luxe, healthy-looking hair
- Ultralight, penetrating spray won’t weigh hair down
- Heat protectant + UV protectant
Great or all hair types!
• FINE strands are plumped, with added body
• COARSE strands are softer, smoother
• FRIZZY strands are silkier and smoother
• DRY strands are hydrated and less brittle
• DAMAGED strands are fortified, more elastic
Breakthroughs that make it possible for Money Mist to work on every hair type ---
- “Adaptive technology”
Money Mist can adjust to an individual hair fiber’s needs due to the diversity of the size of molecules, the molecular weight and type of ingredients found in the formula. Each fiber is nourished with the precise level of peptides, hydration and conditioning it requires to strengthen, moisturize and smooth texture.
2. Proprietary Baolyzed Amino Complex
One of the keys to great hair is a strong cortex. When the cortex's crystalline interior becomes damaged – by chemical processing and heat tools – the hair loses strength and elasticity. Our Baolized Amino Complex easily penetrates the hair shaft to encourage crystal formation, and therefore helps to increase the strength, elasticity, and bounce of damaged fibers.
Smooth Brush - Black
$18.00The Smooth Brush is the solution to your tangle problems!
Do you have any of these mane concerns?
- Messy knots after sleeping
- Tangled wet hair
- Breakage while brushing
Well, The Smooth Brush is on the job! Perfect for wet or dry hair, this brush keeps your tresses glossy, smooth, and protected.
Worried about hair health? The synthetic bristles gently protect against breaking hair.
Have big, messy painful knotting after showering? Tame Your Mane expertly detangles without any painful pulling.
Treat your mane with The Smooth Brush.
The Details
The Smooth Brush is an iconic synthetic, dual-length bristle brush that works on both wet or dry hair. The flexible nature of the dual bristles allow you to smooth and detangle without snagging or pulling.
Protect your tresses and make them shine with your new favorite brush.
The Benefits:
✔ Good for wet or dry hair
✔ Detangles
✔ Shines
✔ Smoothes
✔ Defrizzes
✔ Reduces breakage
Gone are the days of needing multiple combs and brushes to care for your tresses. The Smooth Brush is designed to handle any hair texture, length, wetness-level, and styling needs.
How does it do this? Easy! Through careful testing to find the best silicone bristles in the game.
Here’s a quote from our founder on why this development was necessary!
“After months of development, we have created the perfect sized brush with dense, synthetic dual-length bristles that can gently detangle both wet and dry hair. The silicone bristles are expertly assorted to apply tension when you need it and to bend when you don’t.”
Holiday Waves Bundle
$99.00This season, bring on the holiday magic with the Babe Waves X and its trusty sidekicks! Perfect for anyone looking to make effortless waves and add a hint of sparkle to their style, this bundle has everything you need to feel glamorous for every gathering.
🌊 Babe Waves X: Our double-barrel hair waver is all about creating those stunning, loose, beachy waves. With a slim profile that works for any hair length, you’ll love the multidimensional curved plates that bring movement and flow to every strand. With four temperature settings and dual voltage, it’s perfect for your styling needs, no matter where the holidays take you!
🌟 Color Wow Style on Steroids Texturizing Spray: Amp up the volume and texture with a few spritzes of this non-sticky, weightless texturizing spray! Use it after you style for that voluminous “just-been-styled” look or before as a heat protectant to keep your waves healthy and bouncy. This magic mist is perfect for boosting texture and fullness without the crunch.
💫 Color Wow Pop and Lock Finishing Serum: Complete your look with a dose of shine! This lightweight serum tames flyaways and fluffiness, leaving your waves sleek, polished, and gleaming. Ideal for sealing in moisture and giving you that head-turning, glossy finish.
Unwrap beautiful, breezy hair that lasts from dawn till dusk! The Holiday Waves Bundle has all the essentials to create, style, and perfect waves that wow.
The Vibes
- Choosing a selection results in a full page refresh.
- Press the space key then arrow keys to make a selection.